1. XI International Seminar on Elections and Political Campaigns
Politics in the Digital Age Leveraging Online Tools for Better Citizen Engagement
XI International Seminar on
Elections and Political Campaigns
The George Washington University
MPA Building, Jack Morton Auditorium
Washington, DC
March 16, 2010

2. First Radio President Coolidge 1923 – First President heard Hoover
1929 – President-Elect address
FDR
1933 – Golden Age of Radio, NBC national network: 37 markets
Fireside chats
Calvin Coolidge
1923
Herbert Hoover
1929

3. First Television President
Truman
1949 – Inauguration televised
Eisenhower
1955 – First televised press conference
Robert Montgomery, news extended to 30 mins
1956 – Emmy: Governor’s Award
JFK
1960 – Kennedy-Nixon debates, 70 million viewers
Dwight D. Eisenhower
1955

4. Broadcast TV Cable TV Week of March 1, 2010
Academy Awards (ABC) 23.3 M
American Idol (FOX) 13.4 M
NCIS (CBS) 11.8 M
Cable TV
Hannah Montana (DISNEY) 3.5 M
WWE RAW (USA) 3.3 M
Spongebob (NICK) 2.9 M
Burn Notice (USA) 2.7 M

5. First Internet President
Clinton
Nov 1995 – First WH.gov

6. White House 1.8 – Launched March 2007

7. January 30, 2001

8. Chris Anderson: “The Long Tail”
January 31, 2001
November 5, 2008

9. YouTube: Campaign 2004

10. February 2005 - October 2006 YouTube
Oct 2008 – Surpasses Yahoo! as world’s
#2 search engine

11. White House 2.0
RSS Text
Photos
Audio
Video

12. White House RSS

13. Google Gov Search

14. Twitter / Twitterfeed – September 2007

15. BarneyCam

16. Government in iTunes

17. Platform and Content Sharing+
Convergence of digital, user selected media with non-traditional content delivery methods.
Netflix/Blockbuster competitors.
The Long Tail – Chris Anderson, Wired
Television can broadcast one show to millions with relative ease.
Internet strength lies in ability to broadcast millions of shows to one.

18. FY2009 Budget

19. Social Media: From the Inbox to Ballot Box

20. Evolving Influence
“One of the reasons we did so many of the David Plouffe videos was not just for our supporters but also because it was a way for us to get our message out without having to actually talk to reporters. … Increasingly by the general election very rarely did we communicate through the press anything that we didn't absolutely control.” – Anita Dunn

21. staffers Congressional More than 90% are active online
The average age of congressional staff is 31. Here’s what they do:
More than 90% are active online
90% use blogs to help determine constituent opinion
79% of Chiefs of Staff, 66% of senior policy advisers and 65% of LAs read blogs
72% watch videos online
65% use social networking sites
60% prefer to use online resources when preparing their Member for a vote
staffers
Congressional
Source: Edelman

22. Creating a Groundswell Through Social Advocacy

24. @SenJohnMcCain

25. Top Tweets

26. Top Tweets

27. MSM vs. New Media vs. CGC

28. Facebook Constituency

29. Facebook Constituency

30. Engagement Through Video

31. Political Video

32. 3rd position in Google out of 340,000
Search
3rd position in Google out of 340,000
News Alerts

33. Scott Brown for US Senate (R-MA)

34. NASCAR Dot Gov?

35. White House 2.0

36. White House Reality Check “Flagged”

37. Future of Dot Gov

39. Mobile 2000 Slow, stationary connections built around my computer
46% adults, 5% broadband, 0% wireless, 10% use cloud, 50% cell phone
Fast, mobile connections built around outside servers /storage
75% adults, 94% teens on Internet, 60% broadband at home, 54% connect wirelessly, 53% use cloud, 85% cell phone
Pew Research, Lee Raine, June 2009

40. Mobile Growth

41. Mobile Giving $5M raised in first 36 hours
Approximately $140k per hour
As word spread, pace quickened to $300k per hour

42. mobile.whitehouse.gov

43. Online Community Engagement

44. Edelman | Digital Public Affairs
Contact Info
David Almacy
Senior Vice President
Edelman | Digital Public Affairs
Washington, DC
(202)
Twitter @almacy