1. December 2014 (REGULAR MEDIA)

2. Brand Coverage: YTD 2013 vs YTD 2014 – By Brand
CPD
PPD
LLD
L'Oreal Indonesia December 2014

3. Brand Coverage: YTD 2013 vs YTD 2014 – By Division
PPD
CPD
LLD
L'Oreal Indonesia December 2014

4. PPD: News Value YTD December 2014
In PR Value (IDR)
Brand
January
February
March
April
May
June
July
August
September
October
November
December
Kerastase
3,293,563,338
4,018,922,165
6,057,600,000
6,188,325,000
2,576,500,000
4,357,000,000
3,815,500,000
1,926,000,000
7,993,500,000
6,708,000,000
4,797,500,000
6,670,750,000
Matrix
203,634,270
710,297,201
2,976,850,000
4,752,890,000
3,168,750,000
1,043,250,000
1,159,100,000
2,069,500,000
621,500,000
2,715,000,000
997,500,000
250,000,000
L'Oreal Professionnal
2,256,928,910
2,654,657,654
14,234,900,000
8,123,075,000
5,540,000,000
3,534,750,000
7,007,125,000
7,357,375,000
8,029,750,000
4,571,800,000
9,723,125,000
4,507,000,000
L'Oreal Indonesia December 2014

5. PPD: Coverage YTD December 2014
Brand
January
February
March
April
May
June
July
August
September
October
November
December
Kerastase 20 33 39 14 25 10 32 34
Matrix 9 5 22 36 12 6 18 3 16
L'Oreal Professionnal 17 77 67 24 28 91 51 26 45
L'Oreal Indonesia December 2014

6. PPD: News Value YTD December 2014
Brand
January
February
March
April
May
June
July
August
September
October
November
December
Kerastase
3,293,563,338
4,018,922,165
6,057,600,000
6,188,325,000
2,576,500,000
4,357,000,000
3,815,500,000
1,926,000,000
7,993,500,000
6,708,000,000
4,797,500,000
6,670,750,000
Matrix
203,634,270
710,297,201
2,976,850,000
4,752,890,000
3,168,750,000
1,043,250,000
1,159,100,000
2,069,500,000
621,500,000
2,715,000,000
997,500,000
250,000,000
L'Oreal Professionnal
2,256,928,910
2,654,657,654
14,234,900,000
8,123,075,000
5,540,000,000
3,534,750,000
7,007,125,000
7,357,375,000
8,029,750,000
4,571,800,000
9,723,125,000
4,507,000,000
L'Oreal Indonesia December 2014

7. PPD: Coverage Yield By Source of Media YTD December 2014
Media Type
January
February
March
April
May
June
July
August
September
October
November
December
Magazine 26 43 96 68 37 48 39 64 60 35 46
Newspaper 3 6 10 11 4 1 7 2
Online 32 57 8 70 14 9 42 12
Tabloid
L'Oreal Indonesia December 2014

8. PPD Journalist December 2014
L'Oreal Indonesia December 2014

9. PPD & Competitors News Value YTD 2013 - 2014
January – December 2013
January – December 2014
L'Oreal Indonesia December 2014

10. PPD & Competitors: Number of Articles YTD 2014
L'Oreal Indonesia December 2014