1. The Story of Speedrunner
From Flash to XBLIG to Steam

2. Summary Starting with some facts.. Feedback from (millions of) players
Summer Uprising Promotion
XBLIG: Lessons Learned
XBLIG: Sales Data
To Steam and Beyond

3. Starting with some facts..
Speedrunner
Free browser game, released in June 2010
Sponsored for $13000 by via
Since then, played over 10 million times
Speedrunner HD
‘hi-def’ XBLIG game, released in August 2011
Added (local) multiplayer

4. Feedback from (millions of) players
“The first levels are really fun and the grappling hook is awesome. But the wall jumping is absolute crap! One of the worst I have ever seen. I was having so much fun until the [walljumping section] showed up and after a few levels I just gave up. I hope that it gets a sequel because aside from wall jumping this game is really, really good”.
Improved controls
Show quote
Show differences

5. Feedback from (millions of) players

6. Summer Uprising Promotion
Press advantage
Show Kotaku
Discuss Deadline issues

7. XBLIG: Lessons Learned
XBLIG Marketplace is a difficult marketplace with visibility issues, plagued by a ‘race to the bottom’
Local Multiplayer (although heavily enjoyed) is not a big selling point on XBLIG
Flash market is very different from XBLIG market
Audiences are looking for more content on XBLIG
Seems like there is little cross-over between flash and XBLIG
Difficult to get stats on XBLIG

8. XBLIG: Sales Data Period: September 2011 – December 2012
4250 games sold, at $3 (240MSP) per game
1400 during first month
1000 during second quarter
Currently selling 3 or 4 a day
Demo conversion rate around 10%

9. To Steam and Beyond XBLIG to Steam: Lucky Currently:
Fortune favors the prepared
Currently:
Adding Online Multiplayer
Turns out this is a lot of work, who knew!
Received some more feedback, so..
Improving some design flaws
Adding a lot of content
Release Date: “2014”(?)

10. Thanks, bye!