1. How to advertise students’ products
Osnovna škola Bartola Kašića Vinkovci, Croatia Erasmus Young Enterprising Europeans
How to advertise students’ products
September 2017

2. Our product is STRESKO, an antistress squeeze egg
Our product is STRESKO, an antistress squeeze egg. It is produced by students of class 6c, who produce Stresko for the school cooperative PERUNIKA.
In order to sell as many as possible, we must advertise Stresko and tell potential buyers how good it is.

3. Students had a meeting to determine how to advertise Stresko.

4. Why do we have to advertise
Why do we have to advertise? - to attract new consumers - to increase sales of existing products - to inform consumers about new products or services - to earn money
Colours - gold - success, high quality, money

5. Advertisements in magazines, leaflets, brochures, bilboards, internet Commercials: advertisements on the radio, TV, internet
commercial ad

6. Scientific approach
We could ask a doctor to talk about advantages of Stresko.

7. Famous persons’ recommendations

8. Comparison
YES!

9. A story around the product
Story about a person under stress who feels much better after having used Stresko for a month.

10. A free gift
We can add your company’s logo for free. If you buy two, you get one Stresko as a gift.

11. We need a catchy slogan
Connecting people Nokia Life’s good LG It gives you wiiings Red Bull Take a deep breath Skype Just do it! Nike I’m lovin’ it! McDonald’s Because I’m worth it L’Oreal Taste the rainbow Skittles Loves the job you hate Mr Muscle

12. Several possible slogans: Antistress egg. We build smiles
Several possible slogans: Antistress egg. We build smiles. Saved by antistress egg! STRESKO.Pure antistress. Pure power. Feel it – antistress egg!
STRESKO – squeeze the stress. STRESKO – the secret of antistress. Make the most of antistress. Squeeze egg? You bet! Our slogan will be STRESKO – squeeze the stress!

13. Z pattern advertising

14. ad creates desire, we want the product
Something is used to attract our attention (photo, colour, size,...) some information (price, availibility) create our interest
ad creates desire, we want the product
Something urges us to act now (limited supply,...)
AIDA – an opera in 4 acts by Giuseppe Verdy, set in Egypt, first performed in a musical based on the opera, music by elton John, lyrics by Tim rice, first pperformed on Broadway in 2000

15. Target groups
Sex: male , female Marital status: married single Age: 0-10, , , 18-49, , children, teenagers, young adults, adults, senior citizens Income: Occupation: service, business, professional Lifestyle Geographic: urban, rural, suburban Social status: upper, middle, lower

16. STRESKO
SQUEEZE THE STRESS!

17. Do you need STRESKO?