1. getting it right for small businesses
Social Media
getting it right for small businesses

2. Agenda My journey – how marketing has been integral to my career
The impact of social media for small businesses
Why social media is key to our marketing strategy
What are the challenges & pitfalls?
Activity – present an outline marketing proposal
Top tips on getting it right
Q&A

3. My Journey

5. The IMPACT OF social Media
for small businesses

6. There are nearly 7.5 billion people on earth and nearly 2 billion use social networks from a mobile device.
More stats:

9. Social networks
LinkedIn

10. Pros & Cons Social Media Traditional Media Inexpensive Time consuming
Interactive / engaging
Disseminates rapidly
Measurable
Traditional Media
Expensive
Short term results
One way / non-reciprocal
Permanent / tangible
Hard to measure

12. Source: http://www.socialmediaexaminer.com/measure-social-media-roi/

14. Source: https://komfo

15. Source: http://www. steinarknutsen

16. Source: MushakRaj Solutions

17. Percentage of revenue spent on marketing
Average spend = 9%
for companies with
>$25m in annual revenue
Average spend = 11%
<$25m in annual revenue
Apple spends 7%
Microsoft spends 18%
Twitter spends 43%
Aug 2014
Source:

18. is key to our marketing strategy
WHY social Media
is key to our marketing strategy

19. Source: http://webquacker. com

20. Platforms http://facebook.com/businessclan @BusinessClan

22. Source: http://bit.ly/2dIzPJH

23. People buy from people that they know, like and trust

25. Challenges & Pitfalls
for small businesses

26. Challenge #1
TIME

28. Timely responses
Source via HubShout

29. Challenge #2
MONEY

31. Pitfall #1
NO STRATEGY

32. 1 2 3 4 5
Source:

33. Pitfall #2
NO RESEARCH

34. Lack of research 4 July post
The challenger exploding – NOT a cloud or some type of firework!

35. Pitfall #3
SILOS

36. Source http://www.media-mosaic.com/

37. ACTIVITY Price Proposal
for a small businesses

38. Two scenarios – How can you help?
Business 2 Consumer (B2C) Barbers Shop
Business 2 Business (B2B) Start-up Consultancy
Background
5 chairs
3 to 4 barbers
Sell product
Owner’s income £20K
Objective
Increase income by 50%
Background
Owner is an experienced consultant specialising in helping garage owners to manage their businesses
Just moved from Australia to UK, so no contacts in the UK
Has £10K to start-up
Objective
Make £40K in the first year

39. getting it right for small businesses
MARKETING TOP TIPS
getting it right for small businesses

40. Plan, action, grow
PLAN
Set goals, create a strategy, make a plan & communicate it to your team
ACTION
Implement the plan & manage your resources (time & money)
GROW
To stay ahead you must continually measure ROI, review & improve

41. Source: quozio.com

42. getting it right for small businesses
Q&A Marketing
getting it right for small businesses
Delia Porter
Founder & Managing Director