3. EVOLVE REACH 157M 141M 89M 54M 41M MONTHLY UNIQUES UNIQUE VISITORS

4. TOTALLYHER PORTFOLIO A UNIQUE PLATFORM
AUDIENCE:
Almost 50% of our
total audience
are Moms (25+million)
55+ Million
Unique
Monthly Users
Largest LGBT community
MULTICULTURAL
Scale
EDITORIAL
STRENGHTS:
Largest online
beauty presence
Ecommerce Partnership
with Amazon
43%
SOCIAL GROWTH
YOY across TotallyHer
Largest online Review, Ratings & product advocacy

5. WITH A NETWORK OF 150+ PARTNER SITES
TOTALLYHER PORTFOLIO EVERYTHING SHE LOVES
WITH A NETWORK OF 150+ PARTNER SITES

6. TOTALLYHER PORTFOLIO WHO IS SHE?
With an audience of 55+ Million engaged women, TotallyHer represents everything
a woman loves, combining the diversified scale of a magazine publishing house,
with the innovation of a tech-savvy digital media publisher.

7. TOTALLYHER PORTFOLIO SHE IS A MOM
Momtastic.com: Omma Award Winner for Best Parenting Site on the Web
Two-thirds Of TotallyHer’s Total Unique Visitors Are Moms
Momtastic Audience of 25+ Million Engaged Moms
She is 45% More Likely To Agree “I Am The First Among My Friends To Own/ Buy / Use The Latest Products
comScore Plan Metrix July 2015
Media: TotallyHer Portfolio

8. TOTALLYHER PORTFOLIO SHE IS DIVERSE
A GROWING PRESENCE WITHIN THE MULTICULTURAL AND HISPANIC COMMUNITIES
SCRIPT:
Momtastic Latina organically integrates brands into a content-rich environment geared directly towards Hispanic Americans
Total Beauty’s Beauty w/out Boundries helps to bring the multicultural audience to the forefront
560% growth since launch
1.1 MM unique visitors
Multicultural beauty lineup
Diverse editorial

9. #BEAUTIFULMOMENTS CAMPAIGN

10. SCRIPT:
#beautifulmoments is a call to action. A movement. A way to deeply appreciate the little things. Being present and enjoying beautiful moments is not just a gift moms give themselves, but what they as providers give their family when they are truly in the moment.
Tell story of Jen and atti looking into Argie’s room every moment and capturing that beautiful moment – or Schiller – you got a story about capturing beautiful moments with your kids?

11. #BeautifulMoments is a movement ignited via thoughtful editorial alignment, custom content, and extensive social promotion.
All content in this program will feature a pre-approved product tie in with a call to action to take part in life’s #BeautifulMoments.
#beautifulmoments is an always-on content program that marries editorial alignment to make an emotional connection with readers, while also gifting them the utility to be more present through custom articles, rich media, partnerships, product advocacy and social amplification, catching fire across Instagram and Pinterest.

12. #BEAUTIFULMOMENTS PROGRAM OVERVIEW
SOCIAL
AMPLIFICATION
EDITORIAL
CONTENT ALIGNMENT
RICH
MEDIA
SHUTTERFLY
CONTEST
PRODUCT
ADVOCACY
& SAMPLING
AMAZON
CONTENT LICENSING

13. TOTALLYHER PORTFOLIO ALIGN WITH POWERFUL VOICES
TotallyHer has relationships with amazing powerful advocates, editors and contributors who have relationships with our brands and can spread L’Oreal’s brand messaging to their large audience of engaged women who fit Garnier’s target demo.
DAWN DAVIS
ANNA PULLEY
STACY KEIBLER
Editorial Beauty Director, TotalBeauty.com
Author, Editor, Sex Columnist, Social Guru and Friend of AfterEllen.com
Actress, model, mom, lifestyle expert and editorial contributor for Momtastic.Com

14. #BEAUTIFULMOMENTS TOTALLYHER CONTENT
HALLOWEEN/FALL
MOTHERS DAY
APRIL
MAY
AUGUST
OCT / NOV
DECEMBER
SCRIPT:
to help give you an idea of the genre of content we imagine will bring this program to life and resonate with TotallyHer readers, we have mapped out a few high-level concepts with our editors and influencers during key time periods.
SPRING
RENEWAL
HOLIDAY
BACK-TO-SCHOOL

15. #BEAUTIFULMOMENTS MOMTASTIC CAPTURES EVERY WOMAN’S BEAUTIFUL MOMENTS
APRIL 2016
MAY 2016
AUG 2016
Spring Renewal
Genius Tips & Tricks for Keeping Colored Hair Bright
8 Brilliant Spring Break Staycation Ideas That Cost Next-to-Nothing
Mother’s Day
Beauty After Baby: How I Took Care of All My New Gray Hair
10 Gifts New Moms Really Want this Mother's Day
Back to School
How to Fix Your Entire Family’s Summer- Damaged Hair
10 Easy Ways to Put Up Your Hair
OCT 2016
NOV / DEC 2016
Momtastic Editorial Examples
Halloween / Fall
5 Ultra-Moisturizing Beauty Products You’ll Love this Fall
Adorable Halloween Hairdos for Both Parents & Kids
Holiday
8 Ways You’re Ruining Your Hair in the Winter (& What to Do)
15 Simple Holiday Traditions to Start with Your Family this Year
CAPTURING EVERY
WOMAN’S BEAUTIFUL
MOMENTS

16. #BEAUTIFULMOMENTS TOTAL BEAUTY CAPTURES EVERY WOMAN’S BEAUTIFUL MOMENTS
APRIL 2016
MAY 2016
AUG 2016
Spring Renewal
5 Styling Tricks That’ll Make You Feel Like You’ve Got a New Haircut
How to Spring Clean Your Hair Products
Mother’s Day
Time-Saving Hair Hacks for Busy Moms
The Best Hair Advice We’ve Ever Gotten From Our Moms
Back to School
Hair Hydration Secrets for Youthful, Hair
10 Ways to Shave Minutes off Your Morning Routine —
OCT 2016
NOV / DEC 2016
Total Beauty Editorial Examples
Halloween / Fall
Is Your Hair Ready for Colder Weather?
Halloween “Costumes” You Can Create By Switching Up Your Hairstyle
Holiday
10 Ways to Feel Totally Zen This Holiday Season
Holiday Party Hairstyles That Take 10 Minutes or Less
CAPTURING EVERY
WOMAN’S BEAUTIFUL
MOMENTS

17. #BEAUTIFULMOMENTS AFTER ELLEN CAPTURES EVERY WOMAN’S BEAUTIFUL MOMENTS
APRIL 2016
MAY 2016
AUG 2016
Spring Renewal
Celesbian LGBT Moms Feature
Quotes from them on being a working mom and making time for themselves
Mother’s Day
How to celebrate Mothers’ Day when there’s two women of the house
Our Favorite On-Screen Gay Moms
Back to School
Trying a New ‘Do: A New Style in time for September
Back-to-school brands that are LGBT Friendly
OCT 2016
NOV / DEC 2016
After Ellen Editorial Examples
Halloween / Fall
Headwear: Keep your head warm but looking cool
Halloween: Cool Halloween looks for you and the family
Holiday
The Best Gifts A Lesbian Mom Could Ask For: A Guide to What She Wants Right Now
The Most Inspiring Gay Moms To Follow on Instagram
CAPTURING EVERY
WOMAN’S BEAUTIFUL
MOMENTS

18. Custom Content Licensing
#BEAUTIFULMOMENTS SCALE & DISTRIBUTION
Photo-contest
in partnership with
RICH-MEDIA
SCALE
Instagram
Program
Pinterest
Integration
To help to distribute and scale this program across our robust content platform, TotallyHer will create a tactical deployment, tapping into our biggest strengths:
Rich Media (click plus sign to go directly to Rich Media Slide)
Social Scale (click plus sign to go directly to social Slide)
3rd Party Partnerships (click plus sign to go to Shutterfly slide)
Custom Content Licensing with Amazong (click plus sign to go to Amazon Slide)
Product advocacy – sampling & reviews (click plus sign to go to sampling/reviews slide)
Custom Content Licensing
Product Reviews
& Sampling

19. #BEAUTIFULMOMENTS RICH-MEDIA SCALE
Evolve Media’s in-house design studio can elevate the Garnier brand through custom video solutions, native content, and distribution through our proprietary suite of products, Content IQ.
INSPIRATION BOARD
SOCIAL MOSAIC OVERLAY
ANIMATED OVERLAY
SCRIPT:
Here is a snapshot of some of the high-impact media opportunities through Evolve. We have a ton of other amazing executions that we can bring to the table here, including custom video solutions, native content integrations, and amazing distribution through our proprietary suite of products – Content IQ.
Rich media overlay curating shareable and engaging user-generated content that expands from a 728x90
High impact branded execution with auto-initiated animation, greeting users as they arrive to the site
Pinnable tiled imagery featuring brand products, image reveal, and shopping tips

20. #BEAUTIFULMOMENTS SOCIAL MOVEMENT
78% of moms spend time on social media. TotallyHer will bring socially-savvy women together to share their #BeautifulMoments, allowing moms
to step into the picture, rather than observing it from behind the scenes.
Content will include a call-to-action encouraging women to post their #beautifulmoments during key holidays
SCRIPT:
Kids just returned back to school, and I don’t know about you, but my Facebook, Instagram, twitter and Pinterest feeds were overloaded with images of my friends children. So now, imagine harnessing those key moments, back-to-school, mothers day, Halloween, where you and your friends are constantly capturing images of your children on social media, but this time, we add the custom #beautifulmoments, and suddenly not only are people sharing those moments of their lives, but they are creating user generated content for L'Oréal, fueling this #beautifulmoments movement and creating something even bigger – spreading the love for their families and allowing others to get a peak into their busy lives and their #beautifulmoments that they don’t always get to be a part of. #beautifulmoments are a beautiful thing to share…
ivan
*Source: Edison Research, 2014

21. #BEAUTIFULMOMENTS TOTALLYHER & SHUTTERFLY
TotallyHer will amplify Shutterfly’s partnership with L'Oréal by creating a photo contest, asking women and their families, to upload a photo that represent being in a beautiful moment, and enjoying this life while they live it.
SCRIPT:
TotallyHer will help to amplify shutterfly’s partnership with L'Oréal by creating a #beautifulmoments #thislife photo contest, asking women and/or their kids, to upload a photo that represent being IN a beautiful moment with family and enjoy #thisLife by being present.
Grand prize winner will receive a family portrait by a famous photographer with stylists/beauty/hair/makeup etc. the day of, PLUS a family weekend getaway, so they can not only enjoy the beautifulmoments in the present, but create beautifulmoments they can remember forever.

22. #BEAUTIFULMOMENTS AMAZON PARTNERSHIP
To develop trust between consumers and Garnier, Total Beauty will create custom content, tapping into our relationship with Amazon.com, bringing our expertise on products and reviews to the forefront.
How-to to Reverse Summer-Fried Hair Just in
Time For Back-to-School
22 Braids to Start Your
Spring Hair Fling
SCRIPT:
To bring Garnier’s amazon partnership to the next level, totallyher and total beauty will create custom content that will live on Garnier’s amazon purchase page, bringing total beauty’s expertise on products, reviews and editorial content to the forefront – engaging users and readers alike and creating an element of trust between our content and Garnier products
7 Best Hairstyles From Our Fave Holiday Films

23. #BEAUTIFULMOMENTS PRODUCT ADVOCACY
With the largest product review community on the web, Total Beauty marries trusted editorial with authentic advice creating advocacy for Garnier products.
PRODUCT REVIEWS
PRODUCT SAMPLING
SCRIPT:
PRODUCT REVIEWS:
Outreach to target reviewers in Garniers Demo
Top product reviews showcased via infographics and within a content gallery roundup
Click to buy functionality will drive consumers online to purchase
Series promoted across Evolve’s portfolio of relevant sites, and via social media channels
Top product reviews showcased via infographics and within a content gallery roundup
Click to buy functionality will drive consumers online to purchase
Series promoted across Evolve’s portfolio of relevant sites, and via social media channels
Outreach to target reviewers in Garnier’s Demo

24. APPENDIX

25. TOTALLYHER PORTFOLIO SHE IS BEAUTY-OBSESSED
Moms 25-49
154
193
COMP
INDEX
COMP
INDEX
Spend up to $200 on bath and beauty products (last 30 days)
Buy beauty products online (last 6 months)
156
166
COMP
INDEX
COMP
INDEX
Change brands often for sake of variety/novelty
Like to try new things
SCRIPT:
WE COMP VERY HIGH amongst our beauty-obsessed audience – they spend on beauty products, they search online for beauty products, they are interested in trying new products and rely on social media to find recommendations on products.
193 INDEX: buy beauty products online
161 INDEX: buy hair care products online
190 INDEX: search for hair care products online
161
190
COMP
INDEX
COMP
INDEX
Search for hair care products online (last 6 months)
Buy hair care products online (last 6 moths)
156
COMP
INDEX
Visit social media sites to make recommendations
comScore Plan Metrix July 2015
Media: TotallyHer Portfolio

26. TOTALLYHER PORTFOLIO SHE IS MULTICULTURAL
Multicultural Audience Engagement
9.2M Unique Visitors
85M Total Views
31% Reach of the Total Internet Audience
8 Minute Average Minutes per Visitor

27. TOTALLYHER PORTFOLIO SHE IS LGBT
217 Index: #1 To shop retail online but buy offline
138 Index: Post to Social Media Sites to Recommend/Suggest
161 Index: House Hold Income $100K
185 Index: #1 To post to Social Media Sites Daily
#1 LGBT Audience
597K monthly Uniques
317K+ social followers
Largest LGBT community online through AE & affiliates autostraddle.com and the seattle lesbian
Source: comScore, Media Metrix – Multiplatform Q3 2015, Plan Metrix – PC Only Q2 2015; Social Count, Q Demo: Total Audience. Media: AfterEllen.com/Autostraddle.com/TotallyLGBT