1. Managing Media Services: Theory and Practice William D
Managing Media Services: Theory and Practice William D. Schmidt Donald Arthur Rieck Charles W. Vlcek
Chapter I
Managing Media Services
Original Presentation by Don Gaston Edited by Dr. Jason Lee Davis

2. OBJECTIVES History of Instructional/industrial media field
Functions of Media Centers
Media managers’ seven major tasks
Purpose of Instructional development units within a Media Center
Importance of public relations to Media Center

3. History: In the Beginning
Many events in the distant past
Pictures & drawings on cave walls
Early advances
Stone & clay tablets to paper
Printing press
1850 – 1950

4. History – cont’d Toward the 21st Century Recording technology Sputnik
Vacuum tubes to transistors to ICs
Computers
Early Audiovisual Departments
1910 – first film library
1917 – first visual instruction department
National Organizations and field of media in transition
1923 – Department of Visual Instruction (DVI)
“In 1870, Bishop Milton Wright proposed that flight was reserved for the angels and that ‘Man has invented everything that can be invented’ – 33 years later, his sons, Wilbur and Orville, flew their airplane into history at Kitty Hawk.”

5. So – It’s a Media Center? Media Centers What is a Media Center?
Note: This text focuses upon the theory and practice involved in administration of media centers.
Media Centers
What is a Media Center?
Support to Instruction

6. Functions of a Media Center
Materials selection and acquisition
Equipment selection
Circulation
Maintenance and Repair

7. FUNCTIONS OF MEDIA CENTERS cont’d
Keeping the Media Center current
What do media managers do?

8. Design and Production Function
Instruction materials
Facility design
Instructional design
Faculty/Staff Development
Evaluation

9. Importance of Media Center PR
NOTE: Instructional development definition for this Book: The process of analyzing needs, determining what content must be mastered, establishing educational goals, designing materials to help reach objectives, and trying out and revising the program in terms of learner achievement.

10. Instructional Design

11. Managing Media Services: Theory and Practice
Don Gaston
ETEC 579
Dr. Jason Davis, Instructor