1. “The Advertising Media for Your Ears!!!”
RADIO!!!
“The Advertising Media for
Your Ears!!!”

2. The Radio has been a form of advertising since its debut on August 31, In the modern era, following the printing press, Radio is the 2nd oldest form of advertising known to man.
It is a means of communication with the public via the air waves used to entertain & inform the whole world. .
We all know how radio has affected our lives because even in the present day, we all, at some point or another, turn the radio on either in our homes, vehicles or sometimes even at our places of employment.

3. ADVANTAGES: DISADVATAGES: Reaches a huge audience
Targeted (specific demographics)
Anywhere, Anytime
Influential
Flexible and Immediate
DISADVATAGES:
Easily forgotten
Considered ‘background noise’
Best time slots are very competitive
Listeners are often preoccupied
Often have to run ads frequently

4. ATTENTION: INTEREST: DESIRE: ACTION:
Include Music, good/unique Speaking Voice and/or Other Effects
INTEREST:
Advertise with emotion, such as Humor or Compassion
DESIRE:
Implement ‘key words’ that imply benefits
ACTION:
Create the impression that “You just have to go out and purchase this product”

5. Radio is, shall I say, “Old School”
The audience radio is best at reaching would be
us ‘Old Folks’
Young people still listen to the radio and are influenced by air wave advertisements that target their interests
However, all advertising targets specific demographics by analyzing data pertaining to said demographics and radio is no exception.
So basically, Radio gets everyone’s Attention, peaks their Interests, work on their Desires and take Actions.
Being as how- I believe that- it is best at reaching and conveying to- just not up on all of the new means of social technology and interaction. With that being written (said), I am certain that plenty of young people still listen to the radio and are influenced by air wave advertisements that target their interests.- With that being written (said),- I am certain that plenty of- listen to the radio and I am certain that plenty of young people still listen to the radio and

6. Based on the information provided to me about the target markets for the Western Marketing Program, I believe that…
a) …radio would most effectively reach the non-traditional target market because of the simple fact that the “older generation” such as us baby-boomers would be, and are, more inclined to listen to the radio as opposed to all of the other media outlet that exist today.
b) …the most effective type of message/goal would be to state in several different radio advertisements the list of benefits that would behoove students of all ages to come and experience further education at the Western TC Campus.
c)…in order to reach the non-traditional student target market for Western via the radio, I would advertise the importance of further education through all of the different genres of the industry (i.e., country, rock, hip hop, Christian, etc.)

7. I thought that the most interesting thing that I learned about advertising on the radio was that it actually costs less than both advertising on television and print. Surely we all know that it is cheaper than TV but it really surprised me to learn that it is cheaper than ads in a newspaper or magazine.
I believe that the biggest misconception about this advertising outlet, due to modern times and modern technology, is that “Radio is dying!!!” Even though it is true that most people now-a-days are indeed hooked up to ‘High Tech’, radio is still a very powerful tool for any business’ advertisement.

8. ESPN La Crosse - 105.5 ESPN and ESPN 1290
SOURCES:
public.wsu.edu/~bryan.mclaughlin/Radio/Who_Invented_Radio.html