1. Philipp Karcher, Senior Analyst
Webinar Choose The Right Infrastructure Or Cloud Services Vendor For Videoconferencing
Philipp Karcher, Senior Analyst
August 26, Call in at 10:55 a.m. Eastern time

2. Agenda
How video strategies are changing
Making sense of the vendor landscape
Forrester Wave™ evaluation results
Making the right choice or choices for you

3. How strategies are changing
Pace of technology change
Barriers to adoption
$ $ $
Adoption
Business value

5. `

7. Business priorities for video are changing
Driving business outcomes
Improving meetings
Replacing travel

8. Questions about the go-forward model led to stalling.
Switching
Transcoding
Questions about the go-forward model led to stalling.
SVC
VP9
H.239
H.265/HEVC
“We’re concerned with pouring money into something that isn’t where we want to ultimately go.”
SIP
H.323
BFCP
Fortune 100 managed health services company

9. One-third of firms would prefer a hosted or cloud-type service
Base: 521 to 594 global technology decision-makers whose firms are planning to adopt or have adopted the above video technologies; Source: Forrester’s Business Technographics® Global Networks And Telecommunications Survey, ; July 22, 2014, “Forrester Wave™: Videoconferencing Infrastructure And Cloud Services, Q3 2014” Forrester report

11. Customers want solutions for platform fragmentation.
SIP
Customers want solutions for platform fragmentation.
H.323
PSTN

12. Self-service is essential to strategies today
Virtual meeting rooms
Recording and playback
Scheduling
Point-to-point via directory
Provisioning
“Meet me is starting to change our culture.”
“The directory service is important to connect people in our organization.”
Fortune 100 media company
European research institute

13. 10 factors will shape the video infrastructure and cloud services market
The explosion of endpoints requires a scalable architecture.
Pricing and desire for agility push the hardware to software transition.
Business priorities emphasize customer and partner collaboration.
Simpler meet me offerings without call control promote adoption.
Cloud offerings catch up to on-premises capabilities.
Traditional infrastructure vendors invest in their own video clouds.
Network bandwidth considerations promote hybrid deployment models.
Interoperability with Google Apps and Microsoft Lync as a priority
Google and Microsoft make a stronger push to offer complete solutions.
Fuze and Zoom offer video bridging and interoperability as a feature.

14. We chose 10 vendors and had to leave some out
All of these vendors have:
Interoperability with standards-based room systems.
First-party infrastructure offerings.
Customer references.
Sparked Forrester client inquiries and/or have a solution that put the vendor on our radar.
We left out but should have included Star Leaf.
We left out Google, Microsoft, Zoom, and Fuze for the reasons above.

15. Vendors in our videoconferencing infrastructure and cloud services Forrester Wave™
Acano
AGT
Avaya
Blue Jeans Network
Cisco Systems
Lifesize
Pexip
Polycom
Videxio
Vidyo

16. We evaluated vendors based on 24 criteria that matter to technology decision-makers
Source: July 22, 2014, “The Forrester Wave: Videoconferencing Infrastructure And Cloud Services, Q3 2014” Forrester report

17. Video infrastructure and cloud services Forrester Wave™ results
Source: July 22, 2014, “The Forrester Wave: Videoconferencing Infrastructure And Cloud Services, Q3 2014” Forrester report

18. Vendors differ by major functionality and commercial models
Call control + VMR: endpoint registration, call control, point- to-point via directory, and virtual meeting rooms
VMR only: virtual meeting rooms only
Source: July 22, 2014, “The Forrester Wave: Videoconferencing Infrastructure And Cloud Services, Q3 2014” Forrester report

19. Pick from two scenarios
Complement existing infrastructure with:
Scalability at a lower cost.
Interoperability with Google Apps or Microsoft Lync.
Outside the firewall collaboration.
Replace existing infrastructure with:
Simpler, lower cost, and more flexible solutions.

20. Consider the following decision points
Unified communications and collaboration integrations
Support for existing Cisco Systems, Polycom, and Lifesize endpoints
Network bandwidth constraints
Total cost of ownership
Strive for:
Simplicity (and self-service).
Scalability.
Universal addressability/connectivity.
Interoperability.
Agility.

21. Philipp Karcher

22. Forrester’s Forum For Application Development & Delivery Professionals BUILD SOFTWARE THAT POWERS YOUR BUSINESS October 16–17, 2014 · SwissÔtel Chicago· Chicago, IL
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