1. There is always a time for persuasion…
~ Signed:
my Aristotelian Alter-Ego

2. Everyday We are persuaded…

3. Through magazine Ads…

5. Through billboards

7. Through our favorite cartoons…

8. Even SpongeBob got the Memo on Persuasion…

9. Through movies/films…

10. Celie, Sophia, and Mister…

11. Through the words of tupac…

12. “Lady Liberty Needs Glasses Lyrics” Excuse me - but, Lady Liberty needs glasses and so does Mrs. Justice by her side Both the broads are blind as bats, stumblin through - the system Justice bumped into M'Tulu, trippin on Geronimo Pratt but stepped right over Oliver and his crooked partner Ronnie Justice stubbed her big toe on Mandela And Liberty was misquoted by the Indians Slavery was just a learning phase, forgotten without a verdict while Justice is on a rampage for endangered survivin black males I mean really; if anyone REALLY valued life and cared about the masses They'd take 'em both to Pen Optical and get TWO pairs of glasses.

13. Recognizing Persuasion…
Whether you recognize in written arguments, visual arguments, or arguments you have with your spouse about why he does or does not like washing dishes, you use the art of persuasion all the time.

14. Rhetoric/The Art of Persuasion
According to Aristotle, rhetoric is ‘the art of finding the best available means of persuasion in any situation.’
He set out three primary tactics of persuasion: ethos, pathos, and logos.

15. Aristotle’s persuasive Appeals
Ethos: appeals based on the trustworthiness of the speaker
Pathos: appeals to the emotions and moral values held by the audience
Logos: appeals to logical reasoning (logos).
Logos
Pathos
Ethos

16. Ethos Explained…
Ethos or the ethical appeal is based on the character, credibility, or reliability of the writer. There are many ways to establish good character and credibility as an author:
Use only credible, reliable sources to build your argument and cite those sources properly.
Respect the reader by stating the opposing position accurately.
Disclose why you are interested in this topic or what personal experiences you have had with the topic.

17. What talk on marriage values would you believe?
The one given by this guy? or
The one given by this guy?
Hmmm….tough choice huh?

18. Pathos Explained…
Pathos, or emotional appeals, appeal to the audience’s needs, values, and emotional sensibilities. Emotional appeals can use sources such as interviews and individual stories to paint a more legitimate and moving picture of reality or illuminate the truth.
For example, telling the story of a wife/mother who has been abused may make for a more persuasive argument than simply quoting the number of wives abused each year (Possibly, because it would give a human face to the numbers).

19. Logos Explained…
Logos relies on logical reasoning. A writer (speaker) can achieve logical reasoning by using the following in his/her argument.
Definitions
Factual data and statistics
Quotations
Citations from experts and authorities
Informed opinions
Show me the Carfax!

20. Yoda, The Master of Persuasion