1. Local Bottler Grant: Application
Bottling Company Name
Refreshment Services Key West
Contact Person/Project Leader
Dave Faulkner
Address
3127 West Pensacola Street
City, State, Zip
Tallahassee, FL
Contact Phone Number
Contact address
PCNA Field Marketing Contact
Danny Kaelin
I would like to use my Pepsi Refresh Grant for:
Retail Activation OR
Public Relations and Community Outreach X
Reimbursement Guidelines GRANT AMOUNT $2,000 ($1,000 PCNA/$1,000 Bottler)
PRIOR TO ISSUING YOUR GRANT
Each bottler must complete the attached form outlining their plan for using the Pepsi Refresh Grant. Certain guidelines do apply.
Each plan must be approved by PCNA before the grant can be issued. Short application is in this document.
Please send your completed form via to your Field Marketing contact. They will work with PCNA Marketing and Sales to secure approval.
All ideas must be submitted by March 5, 2010
AFTER YOU HAVE ISSUED YOUR GRANT
To receive the funds for your Pepsi Refresh Grant, the bottler must submit an invoice to PCNA by Nov 5, 2010 with the required back up (listed on the application) showing how the Refresh Grant was used.

2. Local Bottler Grant: PR and Community Outreach Application
Key West, FL
If you selected Public Relations and Community Outreach please provide the following information:
How do you plan to use your Pepsi Refresh Grant to create positive change in your community?
Sponsoring a month of recreational outings for the homeless children in both Key West locations of the Florida Keys Children’s Shelter. The goal is to give the kids some enjoyment to provide a short break from the harsh reality of their situations.  Key West outings may include: dinner and a movie, water sports, or boat rides , while day trip outings to Miami may include: Go-Karts, Seaquarium, or Planetarium trips. Outings will be decided upon by the house parents.
Since 1985, the Florida Keys Children’s Shelter has helped abused, neglected or abandoned children and their families. Through their extensive programs—both residential and non-residential—they have helped and counseled thousands of children and families in their time of need. There are two locations in Key West and one in Tavernier.
List the Refresh Project category that the program fits in to. Choices are 1) Planet (2) Arts & Culture, 3) Food & Shelter, 4) Neighborhood & Community, 5) Education and 6) Health
Neighborhoods
Describe the event you will create to celebrate this event. Include:
Date
Venue
# of attendees
Type of attendees (retailers, community members, parents, children, etc)
List Media outlets who will cover the event
The kids are enrolled in the public school system, so the target completion date is late summer 2010 to give the kids something to look forward to this summer.
Number of attendees:
Attendees include 12 children and up to 6 house parents.
Media outlets: TBD.
Acceptable Back Up for Reimbursement
Pictures of Event
Any proof that shows that the idea you funded was completed
Any press clippings, radio or TV coverage that resulted from the event
Please submit all invoices for reimbursement by November 5, 2010 to:
Meg Hammond
Senior Marketing Manager
Pepsi
700 Anderson Hill Road
Purchase NY 10577