1. Shirish Andhare VP Marketing, Sylantro
Rethinking Telco
Shirish Andhare
VP Marketing, Sylantro

2. About Sylantro Service Providers Developers Users
Multiplay Application Feature Server Platform
Service Providers
Web Services +
Developer Program
Developers
New User Experiences That Drive Adoption
Users

3. http://developer.sylantro.com Online Developer Ecosystem
for Sylantro Applications
First end to end development ecosystem including partner toolkits
Ready access to Sylantro customer base

4. New Communication Experiences

5. Communications As A Service

6. Driving Desktop Productivity
Call Hang Up
Hold Toggle
Unannounced Transfer
Consultative Transfer
Add to Conference

7. Schumpeter: Creative Destruction

8. Telco Mindset vs. Rethink Mindset

9. Challenges Communication I didn’t know! Cultural Differences
I don’t understand
Motivation
What’s in it for me?
Skill Gaps
I don’t know how
Principles and Values Clash
It’s against my principles and values!
The 1 to 1 Diagnostic is based on work by Kosnik, Blair, Ramfelt and Pfeifer from Stanford University

10. I Don’t Understand You!

11. You Don’t Understand Me!
Telecom IN
AIN
SCP
IVR
SAP
S-CSCF
Parlay
CSTA
3GPP
OMA
SIP
RTP
RTSP
CTI
POTS
TDM
ISDN
CDMA
Centrex
Circuit Switching
CCS
Inband
Central Office
DTMF
DID
ACD
PRI
BRI
PSTN
PTT
PCM
SS7
SMDI
E1 Trunk
T1 Line
Loop Start
Ground Start
Simplex
Repeater
MSC
Transfer
IMS
ECMA
CCITT
HSS
LERG
P-CSCF
GSM
Long distance
U-Law
PBX
Diameter

12. What Is Web 2.0 And Why Is It Interesting?
Web as platform
Harnessing the collective
Data is king
End of the software release
Lightweight programming models
Device independence
Rich user experiences

13. What Does This Mean For Telco?
Web as platform
Telecom network as platform
Harnessing the collective
Harnessing developer momentum on the Web
Data is king
Data and Call Control is king
End of the software release
Software And Communications As A Service
Lightweight programming model
Voice as an enabler through Web Services
Device independence
Device independence
Rich user experiences
Rich user experiences

14. What’s In It For Me?
Do Nothing
Trillion $
Pure Voice Revenues
Time

15. Traditional Services Bundling
What’s In It For Me?
Traditional Services Bundling
Trillion $
Revenues From Bundling Services
(Closed Business Model)

16. New Multiplay Service Models
What’s In It For Me?
New Multiplay Service Models
Trillion $
Revenues From Multiplay Services
(Open Business Models)
Time

17. I Don’t Know How Telco Reliability Scale Channels Support Brand “Co-X”
Infrastructure
“Co-X”
Brand
Host
Sell
Develop
Distribute
Market
Educate
Recruit
Together
Innovation
Scale
Reliability
Support
Channels
Developers
APIs
Rethink
Innovation
APIs
Applications
Cheap scale
Hosting
Long Tail
But I don’t know how…
Well what if we pool our resources? What are you good at?
And what are you good at Mr. Rethink?

18. Its Against My Principles And Values
99.999% Reliability
New architectures
Granular service levels
New QoS models
New development models
New deployment models
New billing models
24x7 Innovation

19. Are We Getting There? + +

20. Sylantro Global Summit October 13th-15th @ The Mirage in Las Vegas
App Wall exhibit of more than 50 applications and applets
Synapps Innovation Pavilion with partners
Lightening rounds for “Best of Show”
50% off the conference fees using code COMDEV08
Only 10 seats. First come first serve basis