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perception Chapter 6
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threshold Perceived stimulus Absolute threshold Subliminal threshold
> 50% chance of detecting stimulus Subliminal threshold < 50% chance of detecting stimulus JND – just noticeable difference
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Sensation vs. perception
Act of changing sensations into perception Meaningless to meaningful information Organization Structuralist – knit together bits Gestalt – fixed set of rules
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organization Figure-ground Closure Similarity Proximity Simplicity
continuity Constancy Size Shape Brightness Depth perception – 7 Illusion – 4
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Alternative perception
Cultural Esp Phi Apparent Virtual reality First impressions Clairvoyance
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