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Aiding Decisions and Collecting Opinions on the Web

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1 Aiding Decisions and Collecting Opinions on the Web
D E C I S I O N A R I U M a g l o b a l s p a c e f o r d e c i s i o n s u p p o r t Raimo P. Hämäläinen Systems Analysis Laboratory Helsinki University of Technology

2 D E C I S I O N A R I U M g l o b a l s p a c e f o r d e c i s i o n s u p p o r t mobile group support facility group decision making group collaboration multicriteria decision analysis WINPRE internet decision making GDSS, NSS notebooks in a wireless LAN CSCW PAIRS, interval AHP/SMART DSS Joint Gains multi-party negotiation support with the method of improving directions internet tools for decision analysis with imprecise ratio statements computer support PRIME Decisions Opinions-Online Web-HIPRE value tree and AHP based decision support platform for global participation, voting, surveys, and group decisions web-sites PRIME Decisions and WINPRE: downloadable at Smart Swaps elimination of criteria/alternatives by even swaps selected publications J. Mustajoki and R.P. Hämäläinen: Web-HIPRE - Global decision support by value tree and AHP analysis, manuscipt, 2000. A. Salo and R.P. Hämäläinen: Preference assessment by imprecise ratio statements, Operations Research, 1992. A. Salo and R.P. Hämäläinen: Preference programming through approximate ratio comparisons, EJOR, 1995. R.P. Hämäläinen and M. Pöyhönen: On-line group decision support by preference programming in traffic planning, Group Decision and Negotiation, 1996. A. Salo and R.P. Hämäläinen: PRIME - Preference ratios in multiattribute evaluation, manuscipt , 1999. H. Ehtamo, E. Kettunen and R.P. Hämäläinen: Searching for Joint Gains in Multi-Party Negotiations, EJOR, 2000. Updated Systems Analysis Laboratory

3 Global Decision Support
Opinions-Online ( Platform for global participation, voting, surveys, and group decisions Web-HIPRE ( Value tree based decision analysis and support Smart-Swaps Software ( Multicriteria decision support with the Even Swaps method Joint Gains ( Multi-party negotiation support with the method of improving directions

4 eLearning Decision Making
SAL eLearning sites: Multiple Criteria Decision Analysis Decision Making Under Uncertainty Negotiation Analysis

5 SAL eLearning sites Material:
Theory sections, interactive computer assignments Animations and video clips, online quizzes, theory assignments Decisionarium software: Web-HIPRE, PRIME Decisions, Opinions-Online.vote, and Joint Gains, video clips help eLearning modules: 4 - 6 hours study time Instructors can create their own modules using the material and software Academic non-profit use is free

6 Opinions-Online Platform for Global Participation, Voting, Surveys and Group Decisions Design: Raimo P. Hämäläinen Programming: Reijo Kalenius

7 Surveys on the web Fast, easy and cheap
Hyperlinks to background information Easy access to results Results can be analyzed on-line

8 Creating a new session Browser-based generation of new sessions
Fast and simple Templates available

9 Possible questions Survey section Best/worst Ranking Rating
Approval voting Written comments

10 Survey section Multiple single choice questions
Unrestricted number of alternatives Also used to select user groups in results

11 Ranking Participant ranks all or some of the best alternatives

12 Multiattribute rating
Numerical values for different attributes

13 Approval voting The user is asked to pick the alternatives that he/she can approve Often better than a simple “choose best” question when trying to reach a consensus

14 Sessions with access restrictions
By: Registration, domain, list The participants have a username and password The system sends passwords by if an -address list is specified Users previous submission is replaced by the newest one -> Opinion barometer

15 Viewing the results In real-time In selected user groups
Public or restricted access

16 Advanced voting rules www.opinion.vote.hut.fi
Condorcet criteria Copeland’s methods, Dodgson’s method, Maximin method Borda count Nanson’s method, University method Black’s method Plurality voting Coombs’ method, Hare system, Bishop method

17 Advanced voting rules For example Borda Count

18 Examples of use Course evaluation (universities,schools,seminars)
Customer satisfaction survey Gathering marketing opinions Teledemocracy - citizens’ participation Organisation’s internal surveys Website feedback forms Etc, etc.

19 Global Multicriteria Decision Support by Web-HIPRE
A Java-applet for Value Tree and AHP Analysis Raimo P. Hämäläinen Jyri Mustajoki Systems Analysis Laboratory Helsinki University of Technology

20 Web-HIPRE links can refer to any web-pages

21 Direct Weighting Note: Weights in this example are her personal opinions

22 SWING,SMART and SMARTER Methods
SMARTER uses rankings only

23 Pairwise Comparison - AHP
Continuous scale 1-9 Numerical, verbal or graphical approach

24 Value Function Ratings of alternatives shown
Any shape of the value function allowed

25 Composite Priorities Bar graphs or numerical values
Bars divided by the contribution of each criterion

26 Group Decision Support
Group model is the weighted sum of individual decision makers’ composite priorities for the alternatives

27 Defining Group Members
Individual value trees can be different Composite priorities of each group member - obtained from their individual models - shown in the definition phase

28 Aggregate Group Priorities
Contribution of each group member indicated by segments

29 Sensitivity analysis Changes in the relative importance of decision makers can be analyzed

30 Now that we have the global Web-HIPRE
Is there finally hope in real life attribute weighting ? NO: If procedural and behavioural aspects are ignored YES: If risks of biases are acknowledged and avoided by instruction

31 The sources of biases and problems

32 Future challenges Web makes MCDA tools available to everybody -
Should everybody use them ? It is the resbonsibility of the multicriteria decision analysis community to: learn to use different weighting methods focus on the praxis and avoidance of behavioural biases develop and identify “best practice” procedures

33 Visits to Web-HIPRE

34 Visitors’ top-level domains

35 Visitors’ first-level domains

36 Visits through sites linking to Web-HIPRE

37 Literature M. Pöyhönen and R.P. Hämäläinen: There is hope in attribute weighting, INFOR, Vol. 38, no. 3, Aug. 2000, pp M. Pöyhönen and R.P. Hämäläinen: On the Convergence of Multiattribute Weighting Methods, European Journal of Operational Research, Vol. 129, No. 3, March 2001, pp M. Pöyhönen, H.C.J. Vrolijk and R.P. Hämäläinen: Behavioral and Procedural Consequences of Structural Variation in Value Trees, European Journal of Operational Research, Vol. 134/1, 2001, pp J. Mustajoki and R.P.Hämäläinen: Web-HIPRE: Global decision support by value tree and AHP analysis, INFOR, Vol. 38, no. 3, Aug. 2000, pp J. Mustajoki, R.P. Hämäläinen and M. Marttunen: Participatory multicriteria decision support with Web-HIPRE: A case of lake regulation policy. Environmental Modelling & Software, Vol. 19, No. 6, 2004, pp

38 Smart-Swaps Software Smart Choices with the Even Swaps Method
Design: Raimo P. Hämäläinen, Jyri Mustajoki Programming: Pauli Alanaatu Systems Analysis Laboratory Helsinki University of Technology 1

39 Smart Choices An iterative process to support multicriteria decision making Uses the even swaps method to make trade-offs two alternatives are made equal in some attribute and the change is compensated in some other attribute (Harvard Business School Press, Boston, MA, 1999)

40 Even Swaps Carry out even swaps that make
Alternatives dominated (attribute-wise) There is another alternative, which is equal or better than this in every attribute, and better at least in one attribute Attributes irrelevant Each alternative has the same value on this attribute  These can be eliminated Process continues until one alternative, i.e. the best one, remains

41 Supporting Even Swaps with Preference Programming
Even Swaps process carried out as usual The DM’s preferences simultaneously modeled with Preference Programming Intervals allow us to deal with incomplete information about the DM’s preferences Trade-off information given in the even swaps can be used to update the model  Suggestions for the Even Swaps process

42 Smart-Swaps software Preference Programming approach
Identification of practical dominances Suggestions for the next even swap to be made Additional support Information about what can be achieved with each swap Notification of dominances Ranks indicated by colours Process history allows backtracking

43 Problem definition

44 Entering trade-offs

45 Process history

46 Joint Gains Negotiation Support in the Internet
Eero Kettunen, Raimo P. Hämäläinen, and Harri Ehtamo Systems Analysis Laboratory Helsinki University of Technology 1

47 Joint Gains Negotiation Support in the Internet
user can create his own case 2 to N participants (negotiating parties, DM’s) 2 to M continuous decision variables linear inequality constraints participants distributed in the web

48 Method of Improving Directions Ehtamo, Kettunen, and Hämäläinen (2002)
Efficient frontier . Utility of DM 1 Utility of DM 2 Interactive method for reaching efficient alternatives Search of joint gains from a given initial alternative In the mediation process participants are given simple comparison tasks: “Which one of these two alternatives do you prefer, alternative A or B?” 6

49 Mediation Process Tasks in Preference Identification
Initial alternative considered as “current alternative” Task 1 for identifying participants’ most preferred directions Joint Gains calculates a jointly improving direction Task 2 for identifying participants’ most preferred alternatives in the jointly improving direction series of pairwise comparisons series of pairwise comparisons

50 Mediation Process Reaching Joint Gain - Acceptance of the New Alternative
Joint Gains finds potential candidate for a jointly improving alternative (compared to the current one) Joint Gains asks the participants if they prefer the candidate to the current one If a jointly improving alternative is found, it becomes the next “current alternative” and the process is repeated ? one pairwise comparison

51 DM’s Utility Functions?
DM’s reply holistically No explicit assessment of utility functions Joint Gains only calls for local preference information Post-settlement setting in the neighborhood of the current alternative Joint Gains allows learning and change of preferences during the process

52 Case example: Business
Two participants buyer and seller Three decision variables unit price ($): amount (lb): delivery (days): 1..30 Delivery constraint (figure): 999*delivery - 29*amount ³ 970 Initial agreement: 30 $, 100 lb, 25 days 30 delivery (days) 1 1 1000 amount (lb)

53 Creating a case: Criteria to provide optional decision aiding

54 Creating a case: Constraints

55 Sessions Participants take part in sessions within the case
Sessions produce efficient alternatives Case administrator can start new sessions on-line and define new initial starting points Sessions can be parallel Each session has an independent mediation process Joint Gains - Business Session 1 ® efficient point Session 2 ® efficient point Session 3 ® efficient point . Session n ® efficient point

56 Participant can access the case anywhere in the world with a Java enabled browser
I am case admistrator

57 New comparison task is given after all participants have completed the first one
Preference identification task 2 Not started Preference identification task 1 JOINT GAIN? Stopped

58 Pairwise Comparison in a Comparison Task

59 Session view - joint gains after two steps

60 Literature Kettunen, E., R. P. Hämäläinen, and H. Ehtamo. (1999). “Joint Gains - Negotiation Support in the Internet,” Computer Software. Systems Analysis Laboratory, HUT, Finland. Ehtamo, H., M. Verkama, and R.P. Hämäläinen. (1999). “How to select Fair Improving Directions in a negotiation Model over Continuous Issues,” IEEE Trans. On Syst., Man, and Cybern. - C. 29(1), 26-33 Ehtamo, H., E. Kettunen, and R. P. Hämäläinen. (2000) “Searching for Joint Gains in Multi-Party Negotiations”. European Journal of Operational Research, Vol. 130, No. 1, February 2001, pp Hämäläinen, H., E. Kettunen, M. Marttunen, and H. Ehtamo. (2001) Evaluating a Framework for Multi-Stakeholder Decision Support in Water Resources Management, Group Decision and Negotiation, Vol. 10, No. 4, pp , 2001.

61 Academic Use is Free ! Opinions-Online (www.opinions.hut.fi)
Commercial site and pricing: Web-HIPRE ( Joint Gains ( Smart Swaps ( WINPRE and PRIME for interval models available at: Please, let us know your experiences. Is there interest in testing global group processes ?

62 Public participatory projects
PÄIJÄNNE - Lake Regulation ( PRIMEREG / Kallavesi - Lake Regulation ( STUK / Milk Conference - Radiation Emergency (

63 SAL eLearning sites www.dm.hut.fi
Decision making resources at Systems Analysis Laboratory eLearning in Multiple Criteria Decision Analysis eLearning in Negotiation Analysis Decision support tools and resources at Systems Analysis Laboratory OR-World project site


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