1. 5X growth over 5 years Flash leadership Entry to Enterprise
StorageLoyalty Channel Program - Help your customers take advantage of SC benefits
What is StorageLoyalty?
Why customers care
Dell is emphasizing its long-term commitment to the SC platform:
new software features and drive enhancements that bring the cost of flash to $.45/GB and $.10/GB for HDD
models that extend the product line from entry-to-enterprise
new pricing incentives for MD3 customers
The Storage Loyalty program allows for additional pricing empowerment on SC Series extended to existing MD3 Series customers with a current support contract.
The purpose of this program is to explain to the MD3 Series customers Dell Storage Roadmap and strategy and to provide loyalty promotional bundles on MD3xxx and special platform transition related pricing on SCv2xxx products for the customers that wish to transfer to SC Series.
Key benefits
Use the SCv2000 as your entry into the SC family and take advantage of more opportunities with one of the fastest growing traditional storage product lines in the industry
Move your MD3 accounts to the SC for advanced features
Move your PS accounts to the SC with cross-platform replication and single-pane management
Enjoy higher margins with the SC Series and StorageLoyalty
Deliver dependable customer installation services with low-cost deployment training for channel partners on the SCv2000 as well as broader SC Series family deployment training
Learn Dell Storage Manager (DSM) for the SCv2000 and edge into selling higher-end SC Series products such as the SC4020, and SC9000, also managed by DSM.
Easier-to-sell, higher value, simplified licensing
SCv2000 licensing is all-inclusive up to 168 drives
3 licensing options offered
Full SC Series family demos, as well as MD3 demos available at demos.dell.com with training on how to demo to your customers
Dell SC Series:
5X growth over 5 years
Flash leadership
Entry to Enterprise
To rework and verify the red text with PG to make the MD3 and SCv2xxx equivalent
Connecting to Dell 13G servers
Accounts with a small number of MD3s
Customers buying storage for new workloads such as:
Test environments
New remote offices
Look for these customers:
Dell and Partner Confidential-Internal Use Only

2. Lead with Portfolio, not Product
StorageLoyalty Channel Program – Dell Storage entry-level positioning and offers
Today
Customer Path
StorageLoyalty Savings Offer
New SC8000/SC9000
Up to 5%*
Extra DOL% on SC8000/SC9000
MD3 arrays with current support contracts
New SC4020
Up to 5%*
Extra DOL% on SC4020
New SCv2000
Up to 5%*
Extra DOL% on SCv2000
MD3 SmartValue Bundles
Special configurations with special pricing answering price-band 1-3 needs
SCv2000 Series
MD3 Series
Dell Storage is evolving to the SC Single Stack
Dell is committed to every storage customer and is not driving a forced migration
Lead with MD3
Greenfield accounts
Long term roadmap
Single Stack Architecture
Migration from PS Series (Thin Import)
Fluid FS for major verticals (up to 4PB raw)
SC installed base
Existing MD3 customer base
Targeted workloads, such as HPC
Planned capacity beyond 672TB
Lead with SCv2000
Lead with Portfolio, not Product
* % additional discount applies to the end customers with active MD3 and PS Service Tag, when partner provides service tag number to Dell Sales while booking the deal, he can get better discount when selling SCv2xxx
Dell and Partner Confidential-Internal Use Only