1. Addressable Broadcast Unwired
CTV AIM
Addressable Broadcast Unwired
© CTV Media, Inc – July 2017

2. CTV Aim leverages a large and growing base of Internet connected Smart TVs
In Use (Millions)
2015
46.7
2010
2.7
2020
100
Partners equipped with Automatic Content Recognition, which can recognize any piece of content

3. Traditional TV Addressable TV
Viewer segments are refined by basic demographics only
Sold spot by spot – identifying largest likely audience
Audiences are critically more refined based on vast array of data points
1:1 strategy – identify and target individuals who match a very specific criteria
Addressable TV
18-49 years old
18-49 years old
18-49 years old
48 years old
Married
No children
37 years old
Married
3 children
26 years old
Single
No children

4. Until now, the only way to target a viewer was through the cable/MVPD plant which is a very complex architecture to construct; and equally difficult to navigate on the buying end
Instead of using the STB for ad replacement we replace the ads at the glass level , we use the transparent HTML 5 layer which every smart TV has to overlay the linear TV with an addressable ad
We can deliver addressable ads across all ad inventory , not only the 2 min per hour on national cable.

5. Household Level Targeting
Target ads based on rich household profiles to increase ad efficacy and yield.
Unrivaled Reach and Growth
The Aim SmartTV footprint provides advertisers with reach, scale, and unrivaled growth for household addressability.
Dynamic Data & Functionality
Our platform provides near real-time reporting and control over your ad campaigns.
Customization
Deliver the right message to the right person at the right time.

6. Creative Versioning by Geography
Creative Versioning by Demographic
Location Targeting
Income Targeting

7. Timeline/Functionality50
In Use (Millions) 16
August 1st 2017 Launch on Samsung footprint
Q3’17: 10M sets
Q4’17: 16M sets
2018 and onwards: 5-10M Sets per year (Samsung, Vizio, LG)
2017
2018
2019
2020
Testing
US SMART TV Market share
Creative Versioning
34%
26%
17%
Advanced Overlays
Dynamic Ad Replacement

8. How Dynamic Ad Replacement Works
CTV AIM
ENGINE

9. Addressable TV Landscape
US Addressable Devices (2017 – 2018)
US Addressable TV Ad Spending
33%
Source: AT&T
* Tested
Source: eMarketer 2016

10. Advanced Household targeted Addressable TV
Advanced Targeting
Geo based
DMA
County
Zip
Cable Zone
TV Viewing behavior
TV Programs
Genres (news,
Day Parts
Commercials
Gender + Age
Income
Kids
Third/First Party Data

11. Data Strategy - Creating value though data insights
Advanced data driven targeting of individual households on Smart TVs
Audience based targeting across multiple screens
Real time attribution analysis to gain insights in ad performance and improve audiences
Build dedicated data team
Positioning the Audience Manager as key value driver
Data Driven Targeting
1st Party Data
TV Viewing Data
Audiences
2nd Party Data
Advertisers 1st Party Data
Attribution Data
3rd Party Data
Experian, Neustar
Improved Audiences
CTV Aim is Grand Central for all audience data. Attribution data allows for continuous improvement of our audience segments

12. Product Strategy – Reporting Interface

13. THANK You!! Rebecca Van blyenburgh RVB@ctvmedia.com Contact us:
Follow us on:
1490 Manning Pkwy, Powell, OH 43065LGA
facebook.com/ctvmediainc
Twitter.com/ctvmedia 13