1. InComm Virtual Solutions
Extending your reach…

2. SOCIAL MEDIA IS A POWERFUL FORCE
In a world where contact with some friends consists primarily of Facebook interactions, E-Gifting is currently a differentiator,
and something that is predicted will rapidly become a basic, expected capability.
Nearly 1 in every 5 minutes spent online around the world is now spent on social networking sites

3. SOCIAL MEDIA USERS CONITUE TO GROW
Facebook is not going anywhere soon
845 million Monthly active users as of December 31, 2011
Representing growth of 39% from 608 million a year earlier
483 million Daily active users December 2011
Representing a 48% increase from 327 million in December 2010
100 billion friend connections on Facebook at the end of 2011
2.7 billion likes and comments per day during the 3 months ending December 31, 2011
Facebook added more than 7 new users per second in 2011

4. SOCIAL MEDIA RETAIL CONTINUES TO GROW
Facebook a good consumer acquisition channel
53% of Facebook users have reached a retailer's website from its Facebook page
35% of online shoppers said they would be likely to make a purchase through Facebook
79% of the internet Retail Top 500 retailers have Facebook pages
Only 12% offer apps or widgets that enable ecommerce transactions
Facebook and Twitter retailer survey reported customer acquisition rates of 48% and 42%, respectively.

5. 93% of E-Gift card purchasers would recommend the service to a friend
INDUSTRY IS EMBRACEING DIGITAL DISTRIBUTION
Digital Cards – A growing market
Virtual cards represents 57% of a $126B market in 2016 or $71.8B
59 of the top 100 retailers offer a virtual gift card in 2011 (40 in 2010)
40% the most powerful 100 online retailers do not offer gift cards today
12 people are involved in every group gift on average - attract new customers to your store
The average price of a group gift is nearly $300! - sell more of your highest priced items
Every gift is broadcast socially via Facebook - expose your unique brand to the world
93% of E-Gift card purchasers would recommend the service to a friend

6. Gift cards, by nature, are something of a social experience
SOCIAL MEDIA MEANS CONNECTING WITH CONSUMER
Social E-Gifting – Leverage this new channel
Social networks provide myriad opportunities to try new offerings that connect with the consumer in a much more interactive manner
Social Media provides the opportunity for a dialog, not a lecture
Social offerings is lower-cost advertising and acquisition channel than any other platform presented to retailers in decades (TV, print, radio)
Retailers should consider creative gift card offerings that leverage these new channels.
60% of US social network users were at least somewhat likely to take action when a friend posted something about a product, service, company or brand on a social media site.
Gift cards, by nature, are something of a social experience

7. INCOMM’S DIGITAL PROPOSITION
Extending in-store mall to online mall
Broadest portfolio of leading brands with digital channels, supporting multiple currencies
Since 1992 InComm has pioneered prepaid market technology – masters of emerging products
Large scale, existing business allowing sustainability & launch of new products with minimal effort
Turnkey on boarding minimizing overhead, IT and operational resources; enabling a six (6) week integration timeline
Providing instant inventory associated with digital transactions for B2B & B2C
Leveraging your InComm configuration streamlines sales, reporting, reconciliation, etc.

8. DIGITAL COMPLIMENTS PHYSICAL DISTRIBUTION
One integration enables 3 digital sales channels
(1)
E-Cards via your web site; First party (Zynga.com):
B2B Distribution
Individual & group gifting
Deliver to or mobile
One integration
Mobile and Desktop
Open access to
digital inventory;
Product
Payment
Promo codes
(2)
E-Cards via Social Nets
App on your Facebook fan page
Individual & group gifting
Deliver to Facebook, or mobile
(3)
E-Cards via 3rd Party Merchant .com Sites
Walmart.com, Amex.com,
Best Buy.com, etc.
Digital Code Promotions
Online and/or ‘in store’ delivery

9. InComm Digital Delivery Examples

10. E-CARDS VIA YOUR WEBSITE
InComm apps enable single or group purchases via partner or InComm hosted interfaces and shopping carts
Digital Gifting from your site (First and Third Party):
Works via an “I-frame” inside retail branded website or Facebook
Offers unlimited design covers
Upload personal photo for personal gift card design
Specific Amount or variable Denomination supported
Send a gift card to a
friend that everybody can contribute to and add a personal message
I-frame enables portal shopping cart to complete consumer transaction on Partner’s website.

11. E-CARDS VIA FACEBOOK FAN PAGE
Value of an individual gift can mushroom via Facebook or invitations
to Contribute
Digital Gifting from your Facebook fan page:
Works outside of Facebook therefore participants do not need to be Facebook users
Unlimited design covers
Specific amount or variable denomination support
Send a gift card to a friend that everyone can contribute to and add a personal message
Facebook Stream Post

12. Consumers buy virtual product online; receive emailed digital PINs
E-CARDS VIA 3RD PARTY MERCHANT.COM
Consumers buy virtual product online; receive ed digital PINs
Merchant Need;
.com Commerce
Increase reach;
Drive Usage
Value add & stickiness;
Marketing
Customer orders on merchant.com site using current shopping cart
Merchant.com owns the consumer experience and fraud rules
Merchant.com sends post order fulfillment message to InComm
Merchant leverages existing integration ‘real time’ order calls
InComm sends Ecard/Pin and redemption instructions to consumer address

13. MERCHANT.COM PROMOTIONS / ONLINE TO OFFLINE
Digital Delivery of “Single Use” promo codes*
Models Supported
Single Use Unique Code distributed upon condition and redeemed based on business logic
Promos linked to consumer loyalty accounts
Return / Redeem content /codes in- store with unique account, supporting adjudication riding existing merchant integration
Example: Netflix Value Tied to DVD or TV Purchase
Best Buy creates non-unique promotional SKUs
InComm builds set of unique IDs with SKU(s) embedded (e.g., 10K/SKU)
BBY distributes codes to targeted audience
Customer brings in scanable format (printout; mobile rendering)
InComm activates product, triggering application of promo SKU at POS
Code moved to consumed status – can’t be used again
Settlement and reporting (InComm receives trx fee)
Process will vary by merchant; and can support 3rd party ‘deals’, or vendor/CPG offers
*Merchant must be configured to support InComm POS Activation

14. INCOMM’S DIGITAL CLIENTS

15. DIGITAL LAUNCH SUMMARY & TIMELINE
Contract & Product ops setup
Submit configuration worksheet
Launch
6 weeks
Minimal IT resources for App launch
Product operations leverage your existing InComm configuration
InComm assumes all credit card transaction fraud risk
You have approval over new channels / partners
InComm can expand sales of your product through multiple digital channels

16. (918) 366-1107 (office) (918) 830-0092 (mobile)
CONTACT Jennifer Adcock InComm - Digital Gifting, Sr. Director, Business Development
(918) (office) (918) (mobile)

17. Appendix A: Screen Shots & Demo Sites

18. FACEBOOK DIGITAL GIFTINGor stream
H&M’s Gifting Bounce Page
Creation of a gift card within Facebook

19. FACEBOOK CHECKOUT PROCESS
Checkout process within Facebook:
Cart view allows creator:
To view multiple cards
Enter Promo Code
Delete card orders due to error
User intuitive checkout provides optional tender of PayPal or any major credit card
InComm assumes all risk associated with Credit Card transaction
Including all transaction fees and chargeback's

20. GROUP GIFTING / INVITE FRIENDS TO PITCH IN
Group gifting is viral:
Group gift cards = 3X load value of Individual gift cards:
Opportunity to invite others to contribute to gift card to create group gifting
Contribution invite can be delivered via:
Message on Facebook
Wall Post
Twitter

21. Email templates and redemption gift cards are 100% partner branded
Your brand, your way
templates and redemption gift cards are 100% partner branded
Invite friends to contribute
Wall Posting – claim your gift
Gift card

22. Gift Notification Sent Via Facebook & Email
Facebook Wall Post
notification – claim your gift

23. InComm Gifting Application Resources
Digital Delivery Live & Demo Sites:
Zynga Live Website:
Walmart.com Live Website:  
H&M Demo Application:
This is just the beginning… We’re truly eager to partner with you for your digital gifting solutions.