1. Advertising and You…

2. Advertising Vocabulary
We will define these together
Advertisement
Jingle
Slogan
Hype
Product Placement

3. Nostalgia Just like the old days! Just the way Grandma made it!
Makes you think back to a time when things were better or live was simpler.

4. Bandwagon Everyone who is anyone is buying this product!
Don’t be the last one to try this product!
Don’t be left out!

5. Transfer/ Fantasy
Famous People, superheroes, recognizable figures are used to sell a product.
If you buy this product you can be just like me!

6. Humor You remember an ad more if it makes you laugh.
You have a positive feeling when you think of the product sold in the ad.

7. Sounds or Pictures that appeal to the senses are used.
Sense Appeal
Sounds or Pictures that appeal to the senses are used.

8. People are impressed by facts even if they have little or no meaning.
Statistics
People are impressed by facts even if they have little or no meaning.

9. Well known people tell you a product is great!
Testimonial
Well known people tell you a product is great!

10. Assignment You are creating an advertisement for our new Healthy Soda!
It MUST include!
Product Name
Product Description
Slogan
Design