1. Facebook Webinar for ASAM Chapters
August 18th,2016
8:00PM Eastern

2. Welcome Passwords sent out before hand to chapter presidents
Ground Rules
Please mute your microphone
Schedule of the webinar
Answer any questions at the end
Please try and hold questions to the end
Webinar will last 25 minutes and then a 10 minute Q+A session
If needed, follow up and walk through will be provided by ASAM

3. Part 1. Potential of Facebook
Grew your Chapters profile through Facebook
Increase visibility of your state chapter and efforts by using Facebook
Connect with members on a personal level
Use Facebook as a website function to showcase members, events, news topics, etc.
Our Facebook drives 11,000 visits to ASAM.org every year
Our Facebook likes have increased nearly 60% YTD, we use our page to increase views to our website
We also use our page to boost event traffic
Reaching over 3,000 a week

4. Part 2. Logging In
Use the ASAM provided password and address to log-in
If you lose this password or have trouble logging-in please contact Members at or
Once you log-in you will be taken to your Home page, to access your page go to the top right you should see “Your Pages”
If you do not see Your Pages Tab, go to the top blue bar and click on the down arrow next to the Lock symbol, this will show your pages as well
Please Note: Every Chapter has a unique page as well as a hidden Facebook profile, this profile is not intended to be used and is hidden from the general public

5. Part 2. Logging In
To access your page go to the top right you should see “Your Pages”

6. Part 3. Grow Your Page Invite your friends to “like” your page
Log-in to a personal Facebook account and go to your page, from here go to your page and under the more tab click “Invite Friends”
You can also invite people via
Under the same more Tab click “Suggest Page”
This will give you the option of inviting people in your contact list on services like Gmail, Outlook, Ymail, Constant Contact and others
Announce FB page on your Chapter’s Website
Add icons and/or posts for your Facebook page
We will send an to send to your members
From ASAM National, to all chapter members inviting them to like your page

7. Click Invite Friends from your personal Facebook account
Part 3. Invite Friends

8. Part 3. Invite E-mail Contacts
Click “Suggest Page” to invite contacts through
Part 3. Invite Contacts

9. Part 4. Posting How to Post?
Go to your Chapter’s page and post in the text box
Articles
Paste url link in the text box to post article
Pictures
Tagging people and members
Links and editing articles titles
Reposting and liking our Nat’l page posts
Using Nat’l page content
Tagging Society of Addiction Medicine (select us)
Using #AddictionMedicine, #Addiction for posts
Also Reference our Social Media Toolkit in the Chapters Resources page on ASAM.org

10. Where to Post

11. Paste url of an Article into the post box, this will automatically create an image and Title
Posting an Article

12. Schedule a Post
You can also “Schedule” a post to go out in the future, click the drop down menu next to “Publish”. If you select “Publish” that will post it right away.

13. Posting Resources
Research or studies from reliable sources (JAM, AMA, NEJM, JAMA)
You can also Repost these post from JAM and ASAM
Info useful to your members like upcoming ASAM Webinars,
eLC courses, chapter news (elections, meetings, member growth, dues)
News or issues related directly to your chapter or area
Articles in the ASAM Weekly and Member Connect

14. Reposting
It is always useful to repost from JAM or ASAM or other useful pages. To do this go to that page and click “Share” and then click “Share…”

15. Sharing Post
After clicking “Share” a second pop-up box will come up. Do NOT click post yet, click on the box that says “Share on your own Timeline”

16. Sharing Post
A drop down menu will come up. Select the option that says “Share on a Page you manage”

17. Sharing Post
Then Select the page you manage, you should see Posting as “YOUR Society of Addiction…”
From here click “Post” this will share this post on your Chapter’s page.

18. What to post My Chapter should post how often? Good Posts
You should post once or twice a week on your page
(on weekends the best time to post is in the morning, and during the week the best time is around lunch or between 6:00-7PM)
Good Posts
Reposting From ASAM National page is useful
Pictures of your members winning awards, articles of pictures
from annual meetings, members in the news (ex Champions of Change)
Articles that quote certain members or Op-ed pieces from
your members (vetted)
Research or studies from reliable sources (JAM, AMA, NEJM, JAMA)
Info useful to your members like upcoming ASAM Webinars,
eLC courses, chapter news (elections, meetings, member growth, dues)
News or issues related directly to your chapter or area
Articles from the ASAM Weekly or Member Connect

19. What NOT to post Bad Topics
Certain topics are Red-light issues on Facebook
Marijuana Use and Marijuana legalization
Overly political statements and political endorsements
Please check our advocacy page for the most current stances on policies and laws (
Personal beliefs, personal business interests
Celebrity news regarding addiction (ex Prince, Johnny Manziel)
ASAM Toolkits
Guideline of ASAM’s stances on certain topics (marijuana, opioids, smoking, others)
Articles that use the wrong terms
Please Reference Facebook Resources in the Chapter Resources page on ASAM.org

20. Part 5. Events
If you have an upcoming meeting or conference you can create an Event from your page
Creating an “Event” will let create a special sub page from your Chapter’s page that hosts all relevant information and allows people to RSVP for your event and buy tickets
To Create an Event go to your Chapter’s page and select “Events” on the right hand side below your Chapter’s Logo
From here you will see a blue “create an event” tab
You want to fill out as much information you can and possible create a unique header for your event

21. Create an Event
Click the “Events” tab on the Right column and then select “Create Event”

22. You want to fill in as much information as possible for your event
You want to fill in as much information as possible for your event. If possible to create an unique image.
Create an Event

23. Your Event
Your event will show-up in all of your followers News Feed

24. Part 6. How ASAM National can help chapters
We will help you boost your chapter Facebook and profile
We will coordinate renewals and membership events
Special graphics
Help boost their social media through our platform and
In membership packet, have their chapter social media in the pamphlet (possible printed per chapter or an drop insert)*
*TBD based on Membership budget

25. Question and Answer (10-15 Minutes)
Answer any questions collected from survey or during webinar
An open Q+A session
If they need ASAM National support getting started and/or and ongoing support, who to contact?
Can contact Eric in Membership

26. Thank You!
Please contact Membership at or call
Please also use our Facebook FAQs and Facebook Resources page in our Social Media Toolkit on the Chapter’s Resources page on ASAM.org