1. Digital Media Opportunities
Measure recognition and awareness. Drive engagement. Increase ROI.

2. Seamless Marketing Campaign
Overview
Seamless Marketing Campaign
Create one special offer
Integrate the offer across each of our broadcast and digital platforms
Create awareness of your brand through the power of our broadcast properties
Drive trackable engagement of your offer with the power of our digital properties

3. Broadcast Call To Action
How It Works
Broadcast Call To Action
Radio commercials reach millions of people across southern California with 60 second spots on KOLA 99.9 and KCAL Rocks!
Listeners respond to the offer by texting the word “LASER” to the studio hotline phone number

5. Why choose digital? 9

6. How It Works Text To Receive Offer
Listeners text “LASER” to
They receive a response with a link to redeem the offer.

7. How It Works Offer Landing Page
Listeners land on a website that is branded with information about your offer.
They fill out the form and get signed up to redeem your offer
You receive the listener’s contact information and work directly with the listener to set up their appointment and offer any additional deals

8. How It Works
Surveys
We’ll run (2) surveys (pre-campaign and post-campaign) that will gauge your recognition and awareness
You’ll receive measurable feedback on how your products and services are resonating with the KOLA/KCAL audiences
Make “on-the-fly” adjustments to offers based on the survey results

9. How It Works Display Ads
Display ads further brand awareness and engagement with your offer
Ties in a visual message to the audio message heard in on-air spots
Real-time, measurable results allow for creative adjustments to ensure you get the best ROI possible

10. How It Works Email Blasts
Keep your offer top of mind with a featured contest link in our weekly blast
This weekly update informs listeners of the current happenings with our station
We will reinforce your offer with a 300x250 ad, as well as copy that drives our over 40,000 combined loyalty club members to your offer.

11. How It Works Media Player Pre-Roll
Your :15 second audio ad plays in rotation at the front of our streaming apps and desktop player
Each time a listener starts our stream, your ad is in a prime rotation spot to reinforce your offer with audio and a 300x250 visual call to action to click to redeem the offer now.

12. Special Limited Time Pricing
Text To Enter (4 weeks)……………….…$6,000 Value
(2) Campaign Surveys… ….$3,000 Value
100,000 Display Ad Impressions……….$1,500 Value
:15 Second Media Player Pre-Roll…….$3,500 Value
Blasts (4 per station, 8 Total)……$1,000 Value
$15,000 Total Value
Only a $5,000 Monthly Investment
3-Month Commitment