2. Dan Bischoff Scott Terry Brian Dearden
Social Media Part 2: How to Use Facebook and Twitter to Effectively Build Your Business
Dan Bischoff
Scott Terry
Brian Dearden

3. Success Week Webinars! Nov. 12-19
Build Instant Rapport with Prospects
Social Media for Beginners
Social Media to Effectively Build Your Business
Easily Share NSP with Others
How to Maximize NSP’s Compensation Plan
Live Giveaways at the end of this Webinar!
Product Promotions

5. All webinar resources can be found at www.nspwebinars.com
A phone recording of this webinar is available at
PIN
(Not a toll-free call)

7. Type in Your Questions!

8. Let’s Learn From Our Resident Expert…
Dan Bischoff Digital Content Manager Nature’s Sunshine Products

9. Social Media For Your Biz
Take a look at some successful Facebook pages in these articles:
AllFacebook: The 100 Most Engaging Brands on Facebook
HubSpot: 20 Examples of Great Facebook Pages
• HubSpot: 7 Awesome B2B Facebook Fan Pages
• Jeff Bullas: Top 10 Small Business Facebook Designs to Inspire You
• Social Media Examiner: Top 10 Small Business Facebook Pages: 2011 Winners

10. Social Media For Your Biz
Gather information about what is working and take notes of these key points:
How often is the page posting? What times are they posting?
• What are they posting? What is getting the most interaction – pictures, links, videos, questions? What is working for them? (Hint: copy what is working)
• How many people post directly on the page? How many respond to a post?

11. Social Media Examples

12. More Examples

13. More Examples
Successful brands engage with their audience. They don’t preach or sell to them.

14. What They Have in Common?
Give a reason to follow
Consistent
Entertaining/Relevant Content
Content that solves problems

15. Best Practices Post 3-5 times a day Focus on engagement
Have a call to action – ask them to click, like, etc.
Don’t oversell or undersell – mix it up!
Make it fun
There is no “right” way

16. Connect With Us! www.facebook.com/naturessunshine

17. Spanish Sales Manager – Network Marketing
Brian Dearden
Spanish Sales Manager – Network Marketing
/BrianDeardenNSP
/NSPBDearden

18. Get connected Nature’s Sunshine NSP Spanish Division /naturessunshine
/DivisionHispanaNSP
Connect yourself with the information sources Go online and show them…
Follow Nature’s Sunshine on Facebook
Follow Spanish Division on Facebook
Follow on NSP Twitter
Have your upline’s page
Teach your team to do the same from Day 1 – get plugged into the sources

19. Your Profile Cover Photo – Does it draw me in?
Profile Picture – What is my first reaction?
Timeline/Wall – Would I want to learn more?
Your Profile
Cover Photo – Does it draw me in?
Profile Picture – What is my first reaction?
Wall (posts) – Would I want to learn more?
Why did you join NSP?
What is the goal you are working towards?
Clients and customers should do the same
When someone goes public with their goal they become accountable for that goal.
This will increase retention (Get everyone to post their goal from Day 1)
Ask questions – Be conversational – Become interesting to create interaction
Share posts from information sources
Blend personal & business
Be yourself – DON’T BE NEGATIVE – try to be positive
Info – Would I want to meet you?
Photos – What are these saying?
Videos – What are these saying?

20. Build your list of friends
Facebook is not a tool to meet new people
This is a warm market tool
If someone shows interest in your NSP Business
Direct Message them!
Hay que crear tu lista de amigos
¿Que es la primera cosa que uds deben de hacer cuando recien se inscriben a Nature’s Sunshine? Crear una lista de conocidos que tu crees que estarían interesados en el negocio o producto.
Facebook ha facilitado este paso para nosotros.
Facebook no es una herramienta para conocer personas nuevas. Es un lugar para conectarte a gente que ya te has conocido.
Si no sabes quien es la persona o no has hecho un contacto con esta persona, no te hagas amigos en Facebook.
Ahora, con los mil milliones de personas con una cuenta de Facebook, cuando tu conoces a una persona por la primera vez, en vez de pedir una tarjeta de negocios, puedes preguntar si está en Facebook y sacar el telefono y hacerte amigos inmediatamente.
Es mejor porque tendrás más interación con esta persona
Build your list of Friends
When beginning a Network Marketing business, what is one of the 1st things you are asked to do? – CREATE A LIST!!!
Facebook has made this easy for us!
Not to meet new people – Connect with people you know!
This is a Warm Market Tool
When you meet someone and talk business, what do you ask them for? BUSINESS CARDS! Now you can ask, “Are you on Facebook?” This creates engagement. You can follow-up better with FB than with a business card.
As soon as someone shows interest, DIRECT MESSAGE THEM! Don’t comment on their Timeline

21. Protect your friends and your business
Privacy Settings – Hide your friends!! Protect your friends and your business!
Show how to do that.
Someone bothering you/damaging your business/stealing people (don’t unfriend – BLOCK them)

22. Tag Team Wecome everyone who joins NSP by tagging
Teach your group to do the same
RECOGNIZE!
More Comments, Likes, and Shares
Increases the possibility that someone will see your post
Tag-team
Welcome everyone who joins NSP – Tag them (show how to do this)
You want them to feel welcome from Day 1!
Teach your team to do the same
Recognize everyone for everything!
Congratulate all day – it’s not a pitch… it’s social
When more and more people see people being congratulated, more and more people will become interested
Comment on the posts people make
Everyone sees the comments
If there are more “Likes” and comments, people are more likely to look at it.
Facebook only shows those things that have more likes and comments (more people see them)

23. Questions & Answers

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26. Live Giveaway Winners

27. Thank You for Joining Us!
Tomorrow:
Simple Ways to Share
Nature’s Sunshine with Others