3. Let me introduce you to Maria!
The active health consumer of tomorrows Europe.
Critically comparing every care option – choice, services, risk of complications.

4. Henry needs to stay healthy.
In the aging Europe instead of sailing with grandchildren the baby boomers will have to stay working.
On Henry´s list: memory improvement, better hypertension self treatment, vaccination for cancer and dementia.

5. How long will Cecile survive from her breast cancer?
Today, it depends on where she lives.
Mobility.
From a fatal to a long-term disease?

6. Torremolinos Health Management Club
In 2015 the”snowbirds” living at the Mediterrenean will have to take care of themselves – new opportunities emerging.
Consumer co-operate to gain control.
Procedures for turning private savings into care services will be essential.

7. Challenges A different task for health care. A different role play.
New funding.

10. The health consumer will be the new driver

11. A new interpretation of solidarity

12. Shifting European values: Solidarity
4 out of 5 Europeans find waiting times a good quality indicator (IFC 2004)
Only 1 out of 4 satisfied re timely access (IFC 2004)
2 out of 3 ready to use the EU mobility (IFC 2004)
1 of 2 accept adding own funding (NL 2004)

13. Information!

14. Shifting European values: Information
3 out of 4 say that health service quality would improve by giving the patients more information about their illness (IFC 2004).
3 out of 5 say they lack knowledge to locate care providers outside of their own city/region (HCD 2005).
A wide span of Internet habits – from neglect to strong impact (HCD 2005)

15. Internet

16. Changing European behaviour: Internet
Info search
Booking appointments
Pharma on line
Lab, health check on line

17. Which will be the payment
options for the health care
of tomorrow?
- Taxes
- Insurance
- New solutions?

18. In Europe 2015 the consumer will require personalized care.

19. A partnership improving health care:
Internet self support #1 level.
Doctor, staff advisers.
An infrastructure of brokers and facilitators.
Specialized providers.
Outcomes in focus.

21. Today we take the first step.
Nothing will ever be the same again.
Today we take the first step.
Nothing will ever be the same again.