1. Video in the academy
Michael Leuschner
Regional Sales Manager

2. Video: Growing Significance
Video is now critical for libraries
79% of students watch video voluntarily to help understanding
Streaming
video
Is part of how students learn
Demand for digital content is rapidly growing
68% of students watch video in the classroom
This slide is self-explanatory but it shows some basic info about the use of video in the classroom. It’s useful for setting the scene

3. Something for everyone
Anthropology
Arts
Business
Counselling
& Therapy
Film &
Cinema Studies
WE cover all subjects, as you can see here. Our strongest subjects with the most content are Anthropology (video and text) and Music (video, audio, text, scores). Counselling and Therapy is very strong too for video, whilst for text History and Literature are strong
History
Music &
Dance
News &
Current Affairs
Science
Social Sciences
Over half our titles are exclusive

4. Formats to suit all needs
Videos range from clips of a few seconds right up to feature films of 2 hours duration. A great many of our videos are documentaries of about minutes. Business and Management content is short: we were told that faculty like maximum 5 minute videos, so we listened and did just that
Over videos on one intuitive platform

5. Media player
Here you see a screen shot of the media player. In this case we are showing a performance of ‘As You Like It’ by William Shakespeare, recorded by Opus Arte at London’s Globe Theatre. Points to note:
Synchronised scrolling transcript on the right. The highlighted phrase is being spoken
Other tabs in the same area for bibliographical Details, a listing of Tracks (for a play that means ‘Acts’), an area where users can display any clips that have been made, and a list of related documents, which could be the script
Under the video player is some functionality for users:
the normal video controls like play, volume etc
The snip tool for making clips
The Visual Table of Contents tool (shows thumbnails of scenes so you can browse visually)
Closed Captions toggle for disability compliance. Also useful for users with English as a second language
Under neath this is the basic bibliographical information
Help is always on hand – see ? In top right corner
Next to this is another button (blue shape with ‘A’) which toggles the Google Translate feature on. The interface including transcript can be translated into 96 languages (it uses Google so check with the audience whether Google does a good job for their language. Some are better than others)
The top menu bar collapses to give more screen space, but this is where users can browse other collections, or by title, publisher etc

6. Arts & Humanities STM Social Sciences
You can see we cover a wide range of subjects in AH, SS and STM. Note this is for all formats – text, audio and video

7. License Models Subscriptions PAL – Perpetual Access License
PDA - Patron Driven Acquisition
All products available via subscription
Most available via PAL (obvious exception is AVON)
About half of our videos have rights for PDA ( we are clearing the rest but each contract needs to be renegotiated and we have thousands….)
PAL is simple: the customer pays a large sum (usually around 7x subscription price) and keeps the content in perpetuity, but note that it is stored on our servers in the cloud. There is an annual access fee – very important to stress this as video is expensive for us to maintain. If customer needs a Dark Archive they can pay to have the content shipped to them. Depending on the size, we will send it via FTP or external hard drive.
PDA works like this: customer signs up to the programme, gets access to all 30,000 or so PDA titles. This content is exposed to their users, who will find it in searches, browses etc. If a film is played for 30 seconds or more a 'use' is recorded. This 'use' can be for 31 seconds or the entire duration of the film. Each film can have three uses for free, and then on the fourth use a subscription is triggered at $199. The customer then has that film for a year, after which the clock is reset and there are three free uses again. Alternatively, they can opt to buy it outright for $499 and keep it in perpetuity.