1. Smartphone & Smartwatch – Medical Device
What
Smartphone & Smartwatch – Medical Device
“A Beautiful Pen with Interchangeable Caps”

2. 10 Virtual Reality Headsets
Problem
MacBook Pro 13”
2 Huawei Gold P9
10 Virtual Reality Headsets
3 Xbox Ones
$1,100
NSA TRACKER
$1,100

3. Product Competition Innovate for Money, Not People Sub-Par Products
Helpful, not Useful
Flimsy Back-Bone
Innovate for Money, Not People

4. Company Competition ?

5. Solution
* Bendable Device

6. Solution * Retractable USB 1.0 (w/ 10 cm flat-wire)
*Retractable Pull-out Screen

7. PCB General Layout “Head Piece”
LICENSE PCB CELL to medical technology start-ups 2 cm x 2 cm components. [Enable Others]
Expand your collection interchangeable “head”. Diversifying your phone into industries such as:
Art/Design
Bio-Tech
Music
Photography/Media
Engineering
Etc.

8. Opportunity
2000
2013
2014
2015
2016
2017
2018
2019
24.1%
23.2%
17.9%
14.3%
8.3%
5.4%
4.6%
4.4%
2.0%
4.3%

9. Social Media Campaign [$1,000]
Marketing
Ad Video (20 seconds)
Social Media Campaign [$1,000]
30 Total Bloggers
6 Medical-Technology, 4 Medical, Technology, 5 Business/Entrepreneur
YouTube Channels
Bloggers [$1,500]
Health Nuts
Millennial “Squads”
Strong Women

10. Profitable AFTER 1 month ROI: 2-4 months
Monetization Model
Investment Timeline
Profitable AFTER 1 month
ROI: 2-4 months
Series B Funding after 1st Inventory Batch
COGS
$ 300
Retail
$ 600

11. Distribution First 50 Units Ensuing Units Growing Curve Sell to
Market to patients/student cliques
Ensuing Units n
Sell to General Public via Health & Functionality
Brand as Millennial Smartphones
Growing Curve
Following-up with a new generation every year
(Refer to "Scalability" slide) 1 2 3

12. Traction Roadmap Winter Spring Summer Develop Prototype/Dogfooding
Production
Develop Prototype/Dogfooding
Business Development
Social Media Marketing
Soft Launch
Launch Online Sales/Proof of Concept
De-Bugging Period
Sell to UCSD/Stanford Hospital
Hard Launch
Trade-Shows
Flawless Management
Deploy All Sales/Marketing Streams
Scale
Build User-Base via Diverse Interchangeable "Heads"
Find a Steady OEM/ODM Overseas
Winter
Personal Investment
Spring
Investment Series A
Summer
Investment Series B

13. Financials Cost of Good Sold $300 ➤ Retail ($600)
Materials, Assembly/Manufacturing, Packaging, & Marketing
Burn-Rate
$8,333.33/Month
$2,083.33/Week
$297.62/Day
Customer Acquisition Cost
$5 - $ ($500 max per 50 units)
Overhead Cost
$15,000 - $20,000 (OEM Services)
Advertising Budget
$2, (Video & Flyer)
Sales Goal (by units)
3-4/Day
25/Week
100/Month
Loss/Profits (Conservative)
ROI: 3.5 Months
+ $30,000/Month
+ $360,000/Year

14. Investment & Use of Funds
$ 25,000
Residual [$2,500]
Marketing/Sales
[$2,500]
OEM FEES [$20,000]
We want to have a steady and open relationship with our investors. Meaning we understand money is the goal, but we’d like investors with great relationships and are mentors.
Options:
25%: $25, (Start-up)
15%: $15, (Inventory)

15. Team
HIRING MOTTO
We will grow as we develop our product. Making sure we work with people we can learn from, not just filling roles.
Founder/CEO
CTO
Design Engineering
UX/UI Designer
CFO
Sales Team
Production
Post-Production
“Hard” Launch

16. Long-Term Vision (Scalability)
5 year Plan:
Establish Brand
Enable a Medical-Technology Component Company to be valued over a million-dollars. SF LA SD
5 Smartphone Models (10 Heads)
10 year Plan:
Majority US Smartphone Users
Multiple Lines Geared Towards Copious Industries:
“Beautiful Pen with Interchangeable Caps.”
Future “Cap” Industries: Bio-Med/Gen-Tech (Health), Engineering, Photography/Media, Art/Design, Music, Sports, Etc.