1. 2016 toyota prius super bowl package
August 2015

2. Camry’s 2015 ACCELERATOR made a BOLD statement surrounding the Big Game
Increased Camry’s share of traffic on KBB.com by over 10%1
Drove over 63k shoppers to Toyota.com2
Surpassed benchmarks with a % engagement rate3
Boosted association with campaign messaging by 4.4% and purchase consideration by 6%4
KBB.com Omniture (Mobile excluded). Increase was WoW.
Doubleclick, 1/28/2015 – 2/15/2015
Doubleclick: 1/28/15 – 2/3/15. Benchmark was 0.59% based on Accelerator advertisers
Insight Express. Base is normative averages.

3. Big Splash for the Big Game – 2016 ACCERLATOR
Desktop
Home Page Takeover
New Shoppers Home Page
Model Path Video Billboard
Owners Home Page
Tablet
Mobile
Editorial Boost*
It lives on the desktop encompassing the
HP takeover
The new Shoppers Homepage
New Car Model category page
ROS units
It also lives on the tablet with the tablet pushdown
And mobile
With the new mobile HP takeover ad
Tablet Home Page
Mobile Home Page
Mocks are concept only. Actual design and layout of product is subject to change upon production.
*Subject to final editorial decision.

4. HOME PAGE TAKEOVER
Immediately capture the buzz generated by Prius’ Super Bowl spot
Takeover featuring auto-initiated pushdown that collapses into a large, video-enabled billboard unit
Also includes MREC and wallpaper
All elements built in HTML5
Greet shoppers coming to KBB.com to research Super Bowl ad vehicles
Create excitement for the new Prius with video and stunning visuals
Mocks are concept only. Actual design and layout of product is subject to change upon production.

5. HOME PAGE TAKEOVER
Immediately capture the buzz generated by Prius’ Super Bowl spot
Auto-initiated pushdown
Unit collapses into a large rich media billboard
Multiple video options
CTAs click out to Toyota.com 1 1 2 3 2 3 4 4
Mocks are concept only. Actual design and layout of product is subject to change upon production.

6. SHOPPERS HOME PAGE SPONSORSHIP
Continue generating awareness at a popular starting point for shoppers
Extension of Home Page Takeover to the Shoppers Home Page
Large billboard with video
MREC and wallpaper
All elements built in HTML5
Build Prius’ influence as shoppers move forward with the research process
Mocks are concept only. Actual design and layout of product is subject to change upon production.

7. MODEL PATH VIDEO BILLBOARD
Enhance the research and pricing processes specifically for Prius shoppers
Retention upgrade featuring extra-large billboard with video player
Includes link out to Toyota.com
Give Prius shoppers an immersive brand experience and increase interest in the vehicle

8. MODEL PATH VIDEO BILLBOARD
Enhance the research and pricing processes specifically for Prius shoppers
Extra-large billboard remains persistent throughout the path
User-initiated, large format video
Click out to Toyota.com to explore more 1 1 2 2 3 3
Mocks are concept only. Actual design and layout of product is subject to change upon production.

9. TABLET HOME PAGE TAKEOVER
Reach and influence tablet shoppers before and after the big game
Larger billboard unit that remains open unless closed by user
Enabled for video
Built in HTML5
Extend the impact and reach of the desktop takeover to tablet
Create excitement for the new Prius among shoppers away from their computers
Mocks are concept only. Actual design and layout of product is subject to change upon production.

10. MOBILE MARQUEE
Connect with smartphone shoppers as soon as they land on KBB.com mobile
Larger HP MMA that launches a full-screen video clip encouraging shoppers to learn more
Branded copy/CTA overlay clicks to Toyota.com
Extend the impact and reach of the desktop takeover to smartphones
Leverage video assets to entice shoppers to explore the new Prius
Mocks are concept only. Actual design and layout of product is subject to change upon production.

11. OWNERS HOME PAGE SPONSORSHIP
Continue generating awareness at the start of trade-in research
Extension of Home Page Takeover to the Owners Home Page
Billboard (standard IAB), MREC and wallpaper
All elements built in HTML5
Grab the attention of owners who may be taking the first step in the car shopping process
Mocks are concept only. Actual design and layout of product is subject to change upon production.

12. Editorial Boost – “Class of 2016: New Cars Ready to Roll”
Elevate Prius among New Car researchers
KBB.com’s New Car “Class of” articles are among the most popular among users
Potential opportunity for Prius to be the main vehicle image in promotion and at the top of the article page*
Promotion includes KBB.com Home Page Rotating Content Module, one of the site’s biggest traffic drivers
Historically, models featured in the “Class of” header photo experience lifts in model page traffic
*Subject to final editorial decision

13. KBB.com Campaign Recap & Insight Express Study
Comprehensive analysis by KBB.com Analytics & Insight Express included

14. Prius campaign extension
2016 Best Green Cars Sponsorship

15. “Best Green Cars” Sponsorship
Capitalize on the buzz created by Prius’ potential placement on the list
Exclusive sponsorship of banners in hybrid- related content and opportunities for placements in KBB.com’s “Best Green Cars” PR/marketing
Sponsored content includes “10 Best Green Cars of 2016”*
“Best Green Cars” promotional elements may include Prius as the example vehicle in**
Satellite Media Tour (April)
On-site promotion (Traffic drivers)
Social media postings
Press release
*List subject to change and contingent on Prius qualifying
**Subject to final editorial and marketing decisions