1. Total Market - Brand Share
Bissell and Roomba only brands growing in all periods
Bissell #1 Floor Care $ share in L4W!
Total Floorcare +2.6% over latest 52 weeks driven by BISSELL!
Hoover & DD on an increasing decline trend YOY for last 1, 3, 6, and 12 months
Eureka on an increasing decline trend YOY for last 1, 3, 6, and 12 months
Dyson, upright vac business on downward spiral driving negative declines
Source: NPD POS Scan Data - 52 Weeks Ending 4/2/2016 (Excludes Non-Participating Retailers: i.e. BBB, Lowes, Home Depot, Costco, etc.)

2. The Roar has been restored!
BISSELL: Playing to Win and Winning!
The Roar has been restored!
2017
Pet Hair Eraser 2.0
Revolution 2.0
CrossWave
Robots
2013
Old VBL
2014
New Core
Symphony
2015
Bolt Line
Steam Expansion
ProHeat 2X Revolution
2016
Pet Hair Eraser
CrossWave
Revolution
BIG Media spend started in 2014 and continues on to support Hero Launches…

4. CROSSWAVE™– A better clean in less time
Model (US)
1785
MAP
$249.99
Warranty
2 Years
Available
9/1/2016
Vacuum and Wash at the same time.
Vacuum & Wash floors at the same time to get a better clean in less time.
Multi-Surface Brush Roll with microfiber and bristles wet cleans floors while scrubbing and picking up dry debris.
Two-Tank System keeps cleaning solution and dirty water separate so consumers don’t spread dirty water around their floors.
Fingertip Controls make transitioning from hard floors to area rugs seamless
Swivel Steering makes maneuvering around furniture quick and easy
Consumer Benefit:
25 feet of cleaning reach
Removable brush window and brush roll for easy clean-up
Rinseable vacuum filter
Integrated product carrying handle
Additional Features:
DRTV model + :30 spots to drive awareness and education
Unique product concept with winning concept scores
Eye-catching design with power details
Right to Win:
Easy Remove Brush Roll
Swivel Steering
Lightweight
Cleans hard AND soft surfaces
One Step Cleaning – Vacuums and Mops in One Step
Specialized Brush Rolls – Different brush rolls to clean different surfaces
Delivers fresh cleaning solution

5. BISSELL is Seen as THE Pet Brand By Consumers
And This Awareness Will Only Grow with Advertising, the Pet Hair Eraser Launch & Philanthropy Efforts
BISSELL Brand Tracking Study. MillwardBrown. April 2013

6. Introducing…Pet Hair Eraser®
The first upright vacuum designed from the ground up to eliminate and manage pet hair and odors everywhere

7. Tangle Free Brush Roll Goodbye Hair Wrap Scissors Required
BISSELL Pet Hair Eraser®
Other Vacuums

8. Cyclonic Pet Hair Spooling System™
Hands Free Empty
BISSELL
Pet Hair Eraser®
Other Vacuums

9. Pet Hair Eraser – Specialized Pet Tools
New Consumer Benefits!
Less Tangles!

10. Pet Hair Eraser – Specialized Pet Tools
2 IN 1 Pet Brush snaps on handle or end of wand for convenient pet hair and dust clean up
EXTENDED REACH WAND AND LONG STRETCH HOSE

11. A+ Content Development