1. HOOTSUITE BASICS GATEHOUSE NEWS & INTERACTIVE DIVISION

2. The agenda • What is HootSuite? • Why use it? • How it works
• Ideas for posts
• Takeaways

3. What is HootSuite? • A social media dashboard
• Lets you manage multiple profiles/platforms
• Lets you time your posts
• Allows you to view upcoming posts 3

4. Why use HootSuite?
• Peak times for social media traffic don’t line up with traditional work hours
• You want to post content when your readers are most likely to view it, and share it 4

5. How it works
• Sign up for a free account at hootsuite.com 5

6. How it works
• Sync your Facebook and Twitter pages 6

7. How it works
• Compose your post just like you would in Facebook or Twitter
• Select the pages you want to publish on 7

8. How it works
• Time-stamp it 8

9. How it works
• See what posts have been scheduled 9

10. Ideas for posts • Callouts - for print, web and Facebook
• Breaking news
• Weather - easy to time-stamp
• Blog posts, or other feature/lifestyle content that’s only online
• Top stories of the day/week
• Poll questions
• Notice of advanced coverage - big games, public meeting on a hot-button issue, election night, etc.
• Videos and photo galleries
• Sports news, scores, gamers, profiles 10

11. Takeaways
• Posting from HootSuite lets users share your content - Zope does not
• Time-stamping posts allows you to post at social media peak times
• Consistent posting on Facebook and Twitter builds following, interaction
• With multiple people posting, Hootsuite lets you see what other have coming up 11

12. Questions or support
Carlene Cox 12

13. HOOTSUITE BASICS GATEHOUSE NEWS & INTERACTIVE DIVISION13