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How do you presently get business? Is it getting more challenging?

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Presentation on theme: "How do you presently get business? Is it getting more challenging?"— Presentation transcript:

1 How do you presently get business? Is it getting more challenging?
How to get your business noticed and get leads without having to spend a lot of $$$ and time. How do you presently get business? Is it getting more challenging? Ask prospect: How do you presently get business? Typical answers: Referrals, Networking, Flyers, Advertising. Is it getting more challenging?

2 - Mr. Gan Kim Yong, Manpower Minister, Singapore
“Companies that cannot raise productivity may just have to go out of business or leave Singapore.” - Mr. Gan Kim Yong, Manpower Minister, Singapore Productivity isn’t about working longer and achieving more. It’s about working the same (or less) and achieving more. So how can we improve productivity? One of the ways would be to leverage on technology.

3 Even Malaysia PM is asking people to leverage on social media to increase business.

4 More than 400 million Facebook users
More than 400 million Facebook users since Jan 2010. Do you think that your target market is on Facebook? Definitely!

5 45% of Singaporeans are on Facebook!
Almost 1 in 2 Singaporeans are on Facebook. 75% of these facebook users are 18 to 45 years old. The age group represents where most of the economic buyers would be. So your target market is definitely on social media.

6 Malaysia is 18th Largest Facebook Country!!
Malaysia has more than 6.5 million facebook users. Huge marketing potential for businesses to tap this market.

7 Indonesia is LARGEST in Asia and 3rd Globally!!!
Indonesia is 3rd worldwide in terms of number of facebook users, only losing to US and UK. For SMEs looking to expand regionally, Indonesia with 22 million facebook users is a huge potential market!

8 Social Media Survey Conducted by NPQ
100 Local Biz surveyed Social Media presence 6 in 10 on Facebook 3 in 10 on Youtube A quarter on Twitter 80% considering to spend more on social media BUT 65% has NO competency 31% has ZERO online enquiry 57% has <50% online enquiry This is a survey conducted by NPQ and published in the newsapers in November 2009. Although SMEs are starting to get onto social media, most of them are not getting the results. They are willing to invest in social media marketing, but have no competency to do it well. It is an issue of “willing” but “unable”.

9 But what is your solution to this? Website? Online directories?
If a business does not have an online channel, it might not be in business …for long . It is a matter of time. But what is your solution to this? Website? Online directories? Are you thinking that your business does not need to be online? Or that online marketing does not work for your business? For B2C businesses, it is an established fact that using online marketing to sell to consumers works For B2B businesses, Alibaba.com has proven that online marketing is important and works for business-to-business too But what are the options available for the SME owner to go online?

10 Or you can get a website designer to build a website.
Current Online Marketing Solutions Directory Listing eGuide.com.my 701Panduan.com Yellowpages.com.my superpages.com.my Website Get web designer to build……..BUT HARDLY ANYONE COMES Get SEO consultant to get ranking……costly Employ technical staff to maintain…adds to your overhead You can list in online business directories, which have large number of visitors. The trade off is that you are listed with hundreds or even thousands of other competitors. Or you can get a website designer to build a website. However, most e-commerce websites have no commerce! Because most e-commerce sites do not get any visitors. You need more than a website… you need to spend on online marketing to bring in the visitors. No visitors, no enquiries, no sales. You must hire a Search Engine Optimization (SEO) consultant, which will cost RM1000-RM5000 per month and you need to hire him for 3 to 6 months, to get good visibility in Google. Only when you have good visibility in Google, will you get visitors online. Also you need a technical staff to update and maintain your website, and this adds to your overhead.

11 There are many limitations of directory listings and website.
Listed together with many other competitors Have very limited exposure in Google Non-interactive Website Inconvenient to update No time to maintain or keep track of latest technology Big challenge in getting visitors There are many limitations of directory listings and website. The main limitation of directory listing is that you are listed with many other competitors. Your prospects can now compare prices very easily and drive a hard bargain. Also, most of the time, your listing will not be found in Google. The listing is also non-interactive. Just 3-lines of description. And you are charged for every add-on, such as adding a logo. For websites, it can be inconvenient to update. You have to pay the website designer $50 per update. Also, you may not have the time to maintain or keep track of the latest technology. And you may also face a great challenge in getting visitors to your website.

12 Are You Still Advertising in Directories?
Online directories are on the decline, they will be a thing of the past very soon. Note that Yellow Pages profit fell by 45.8% last year. Business owners are starting to realise that yellow pages are not very effective.

13 TRUTH People do not do business searches in business directories
So if you are looking for something, do you go into yellowpages.com or superpages.com? TRUTH People do not do business searches in business directories . No! We DON’T WE SEARCH The truth is…. We don’t go online business directories to search for products and services anymore. We simply Google. Google has become the largest online directory in the world.

14 Web 2.0 enabled Business Listing
In a challenging business environment, business owners need to find new and creative solutions The Solution? NPQ Business Portal Web 2.0 enabled Business Listing

15 The “Blue Ocean” Solution
With the NPQ Business Portal, you are guaranteed to get an immediate visibility in the first 3 pages of Google. Why is visibility important? Because only when you are found in the first 3 pages of Google for keywords related to your products and services, will you get visitors, which will then become enquiries and sales. It all starts by having a good visibility in Google.

16 Neither a Directory nor a Website Branding + Website + SEO + Facebook
It is… Branding + Website + SEO + Facebook So let’s try that… NPQ Business Portal is a very unique product, which is neither a directory nor a website. It is in fact Branding plus Website plus Search Engine Optimization (SEO) plus Facebook Marketing plus many more… Let me show you some simple demonstration. Electrical contractor petaling jaya Concrete imprint penang Electric wheelchairs singapore Rollerblade shop singapore

17 NO complicated website NO technical expertise required
NPQ Business Portal NO complicated website NO technical expertise required Be found in Google & Facebook FAST As you can see from the demonstration, for you as a SME business owner, No complicated website is required No technical expertise is required You’ll be found in Google & Facebook FAST. You just subscribe and start getting enquiries!

18 This is the first and only online business listing in the world that provides you with EXCLUSIVE BRANDED LISTING (Only one per category per location) with Guaranteed results or % money back!

19 In summary, with the NPQ Business Portal, you get
BRANDING: Unique Premium Listing EXCLUSIVE listing, 1 Business category 1 Location SEO: High Search Engine Visibility GUARANTEED listing in first 3 pages of Google WEBSITE: Web 2.0 Technology INTERACTIVE comments, discussions & enquiries FACEBOOK: Social Media Marketing PROMOTION of your portal via Facebook & other social media platforms DIY: User Friendly UPDATE articles, photos & videos using online form In summary, with the NPQ Business Portal, you get BRANDING: Unique Premium Listing - only one client per category per location. You will not be listed with other competitors. When prospects search for your products/services in your location, your brand will show up and be associated with that particular product/service in that location. SEO: High Search Engine Visibility We guarantee that you will be found in the 1st 3 pages of Google for keywords related to your products and services or your money back WEBSITE: Web 2.0 Technology Your portal is a web 2.0 enabled website and is capable of interactive comments, discussions & enquiries You can also expose your portal for an UNLIMITED number of keywords through these comments, discussions and testimonials posted in your portal. FACEBOOK: Social Media Marketing The visitor’s facebook interactions on your portal will be syndicated to his facebook wall, virally exposing your portal to his friends. Your portal will also be searchable in Facebook, exposing your business to potentially 500 million facebook members. Also, all future postings on your portal will also be promoted and syndicated through NetProfitQuest’s social media groups and networks on Facebook and Twitter to attract even more visitors to your portal. DIY: User Friendly You can post unlimited articles, photos and videos easily using the online form without the need to pay a website designer to do it for you!

20 Only 1 business per category per location
BRANDING: Unique Premium Listing Only 1 business per category per location We will turn away your competitors!

21 Guaranteed 1st 3 pages visibility in Google
SEO: High Search Engine Visibility Guaranteed 1st 3 pages visibility in Google The more testimonials and updates you post, the more visitors you will get from Google In the example here, you can see “double listing” for the same portal

22 Built-in interactivity such as discussions, comments and ratings
WEBSITE: Web 2.0 Technology Built-in interactivity such as discussions, comments and ratings Allows you to easily leverage on your customers’ testimonials to sell to new prospects and generate even more enquiries

23 FACEBOOK: Social Media Marketing
Visitors who liked your NPQ Business Portal can click on the facebook “like” button or leave comments. These “like” and “comments” will show up on the visitor’s facebook profile and be virally promoted to their facebook friends Visitors can also see how many other facebook members like your NPQ Business Portal The more facebook “likes” you have, the more confidence the new visitor has about your company’s products and services

24 Your NPQ Business Portal is searchable within facebook
FACEBOOK: Social Media Marketing Your NPQ Business Portal is searchable within facebook exposing your portal to over 500 million facebook users worldwide

25 FACEBOOK: Social Media Marketing
Automatic promotion of your portal and future updates through social media Your portal content is syndicated to various NPQ social media assets on Facebook & Twitter, exposing your business to thousands of people online

26 Other Social Media Platforms
Your portal is also syndicated to other social media platforms such as twitter

27 No technical knowledge required to post updates
DIY: Easy to Post Updates No technical knowledge required to post updates As simple as typing an , you as the business owner can post updates yourself No need to pay $$ to webmaster to update for you!

28 ONE Price, UNLIMITED posts, photos & videos
DIY: Unlimited Posts, Photos & Videos ONE Price, UNLIMITED posts, photos & videos You can post unlimited number of updates and testimonials That also means you can be ranked in Google for an UNLIMITED number of keywords related to your products and services, through the updates and testimonials that you post yourself

29 You get a monthly report of the number of visitors to your portal
Visitors & Enquiries! You get a monthly report of the number of visitors to your portal Your visitors will come a variety of sources other than Google, such as Yahoo, Facebook etc.

30 Provide Business Details Search-Engine Optimisation (SEO)
Simple & Effective Process Enroll Provide Business Details Copywriting Search-Engine Optimisation (SEO) Business Portal Ready Visitors Enquiries Leads and Sales All you as the business owner need to do is Enrol, Provide Business Details, Book Keywords. The business owner selects the keywords. Our technical team will do the research and either confirm the keywords or proposed better ones with higher number of searches and lower competition. Based on the provided business details, we will then do the copywriting and layout for your portal. The writeup is then search engine optimized, after which the portal is uploaded online. Once the portal is online, it will be ranked 1st three pages in Google and will start attracting visitors, which will turn into enquiries and sales. Book Keywords This is ALL you need to do

31 MONEY BACK GUARANTEE If your business portal does not appear in the 1st three pages of Google for the targeted keywords and location within 1 month after activation, NPQ will refund 100% of your payment. This is a performance guarantee. Your business portal will appear in the 1st three pages of Google for your targeted keywords and location within 1 month, or your money back. After which, your business portal will stay in the 1st three pages of Google throughout your subscription period.

32 1. Guarantee 2. Higher ROI 3. Value for $ 4. Low Risk
7 Reasons – Key Benefits 1. Guarantee 2. Higher ROI 3. Value for $ 4. Low Risk 5. Latest tech & trend 6. Get Connected 7. PR & Branding strategy There are 7 reasons to subscribe to NPQ Business Portal:- Guarantee – no other advertising and promotion solution comes with a performance guarantee Higher ROI – because it has a lower cost per lead compared to other means of advertisement/promotion Value for $ - it has more features and benefits than a online directory Low risk – no need to invest in expensive e-commerce projects and yet still get to expand into the online market Latest technology and trend – We will constantly upgrade the technology of our business portal without you needing to spend time on it Get connected – create an immediate presence in Google PR & Branding strategy – companies that appear in front in Google are perceived to be more authoritative compared to competitors that appear further behind in Google.

33 You cannot improve what you do not “measure”. Agree?
What is your average COST per lead/enquiry RIGHT NOW? Or What is your average COST per sale? Do you know how much does it cost you to generate an enquiry or a sale? You need to know these numbers and you will see why other channels have higher cost per enquiry compared to the NPQ Business Portal!

34 What marketing can you get for RM5,000?
Advertising? Trade Show? Online directory?

35 Newspaper Ads? Half page ad on Star is RM29,100

36 Advertise in Magazines?
Full page ad is RM3050 and the circulation is only 6000 copies

37 Trade Show Booth? For a 3-day trade show with expected 4000 crowd, the booth costs at least RM7,500

38 Online Directories? Cost more than RM5,000 for a 3-line listing with logo on superpages.com

39 1. Exclusive Business Listing in the NPQ business portal
Your Investment comes with: 1. Exclusive Business Listing in the NPQ business portal 2. Free setup cost for the 1st time upload + unlimited future DIY posts 3. Opt-in/ Online Enquiry Form - all enquiries directed to you 4. Monthly report on the Traffic of your site 5. Search Engine Optimization (SEO) 6. Basic copywriting to optimize your page 7. Integration to Social Media Platforms - Facebook and Twitter 8. Membership to the SMEC (Small and medium-sized Enterprise) Club 9. Covered by NPQ Money-Back-Guarantee*

40 What It Would Have Cost You:
BRANDING PRICELESS WEBSITE RM 5,000 + RM200/mth SEO RM 1,000 – RM5,000/mth FACEBOOK MARKETING RM 500/mth More than RM2,000/mth Let’s calculate how much it would cost you to have all the components of the NPQ Business Portal if they were bought separately from other vendors. Branding It’s hard to put a price on the value you get from appearing in Google for keywords related to your products/services and location Website Costs RM5,000 on average to build and another RM200 per month to maintain it (for updates and changes) Search Engine Optimization (SEO) Costs RM1,000 – RM5,000 per month Facebook Marketing Another RM500 per month Total of more than RM2,000 per month to have branding, website, SEO and facebook marketing.

41 Only RM317/mth* RM417/mth (District)
Your Investment is only: RM417/mth (District) Special Promotion for 1st 100 listings Only RM317/mth* Add 20% for State & 30% for Country * minimum subscription period of 1 year. 12-month credit card instalment. Interest rates apply.

42 About NPQ We provides SMEs and other corporations with alternative marketing channels, to create additional revenue without increasing the cost per sale OR increasing marketing budget We deliver the World's FIRST and ONLY 1-on-1 professional business consultancy program, that provides a proven Marketing Re-engineering Process, delivers an effective Digital Marketing System, and empowers clients through Business Coaching.

43 NPQ Solutions Certificate in Social Media Marketing 1st in Asia Blended Learning: Training + Coaching + Project Internationally Recognised: Certified by IPMA, UK NPQ Business Portal Web 2.0 enabled Directory Listing One SME Per Industry Per Location Guaranteed 1st 3 pages in Google or Money Back! NPQ Optimization Project Content, Conversation, Community Design + Build + Operate + Maintain Supported by NPQ Coach and Social Media Exec

44 NPQ Press Conference

45 NPQ in ZDNet Asia

46 NPQ in Marketing Interactive

47 NPQ in Straits Times

48 NPQ interviewed by Japanese Magazine

49 Celebrity Columnist in SME Magazine

50 What Our Clients Say “I feel that the key of success in the future is on distribution development, and new media are playing a very important role in getting to your customer. NPQ gives me the realization that there is a whole new world going on beyond what we are experiencing outside these four walls, and that’s more and more influential in the way people decide and buy products & services. I believe all industries that are looking for non-traditional ways of distribution can benefit from NPQ.” Hugo van Vledder, Chief Marketing Officer, eTiQa Insurans & Takaful

51 Some of NPQ Clients Some of the participants for NPQ workshop includes:- Singtel Chartered Institute of Management Accountant ADOI magazine (leading marketing magazine in Malaysia) Institut Jantung Negara (National Heart Institute of Malaysia) AsiaMalls (a large conglomerate that runs many shopping malls in Singapore) eTiQa insurans (a large insurance company) KL Monorail (the monorail company in Malaysia) ADAsia (the leading advertising magazine in Singapore) Okamizu (a high-tech innovation company selling food detoxifiers through more than 30 pharmacies in Malaysia) Ministry of Human Resource, Malaysia PTPK (a division of Ministry of Human Resource, Malaysia, offering interest free loans for vocational training to underprivileged students)

52 NPQ Co-Founder, Willy Lim
Willy Lim, co-founder of NPQ, was a Singapore Government scholar who graduated with a Masters Degree from National University of Singapore. He had served in the defense industry as a business consultant, before starting his own direct marketing training business during the recession in the year By incorporating a system driven business model using the NPQ Marketing SystemTM Strategy to expand his business, he has built significant businesses in Singapore, Malaysia and China. On one occasion, he built and trained a FMCG sales force from zero to over USD 200,000 of monthly revenue in less than 6 months.

53 NPQ Co-Founder, KC See KC See, co-founder of NPQ, an accountant by profession, has been in business for the last 24 years, having built numerous businesses in various industries. He started MasteryAsia, a regional mentorship company that has to date coached more than 6,980 clients over the last 11 years through the very popular Money Mastery Programme. A seasoned Marketing Practitioner, he had consulted many MNCs and SMEs in sales and marketing strategies and tactics. In one instance he helped a client increase sales by 9 times without increasing any marketing expense.

54 Book your Business Category TODAY before your competitor do that.
Thank You! Resources: Facebook.NetProfitQuest.com YouTube.NetProfitQuest.com


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