2. AUDIENCE HABITS & CONSUMPTION
Behavioral Trends
24.3% Deem themselves trendsetters
29.5% Primary shoppers of their household
24.7% Influential & frequently advise friends and family on brands
28% Shop for men's apparel online
24.3% Frequently advise friends and family on fashion
31.1% Frequently advise others on online shopping/E-commerce
*Source: comScore Media Metrix, Q1 2013

3. AUDIENCE HABITS & CONSUMPTION
Spending Habits
40.1% Shop online for Retail/Apparel
36.8% Spend +$500 on home supplies & accessories
30.3% Spender rather than saver
31.3% Shop at any retail store
35.3% Spend +$500 on men’s apparel
47.9% Spend +$500 on shoes
*Source: comScore Media Metrix, Q1 2013

4. IKEA 1.04% 19.8% 27.4% Storage Solutions 3D CUBE OVERLAY
Click-Through Rate
6.5x the Industry Average
19.8%
Interaction Rate
4.7x the Industry Average
27.4%
CTR Post Engagement
INDUSTRY AVERAGE
0.16% Click-Through Rate
4.2% Interaction Rate
*Source: eMarketer US Rich Media Ad Metrics, by Industry

5. PUMA CHAMPS 1.3% 13.8% 29.3% CHAMP SPORTS SIDEKICK INDUSTRY AVERAGE
Click-Through Rate
8x the Industry Average
13.8%
Interaction Rate
3.2x the Industry Average
29.3%
CTR Post Engagement
INDUSTRY AVERAGE
0.16% Click-Through Rate
4.2% Interaction Rate
*Source: eMarketer US Rich Media Ad Metrics, by Industry

6. TARGET 1.26% 9.56% 19.4% CHECK OUT SHAUN’S WORLD DESTRUCTIVE OVERLAY
Click-Through Rate
7.8x the Industry Average
9.56%
Interaction Rate
2.3x the Industry Average
19.4%
CTR Post Engagement
INDUSTRY AVERAGE
0.16% Click-Through Rate
4.2% Interaction Rate
*Source: eMarketer US Rich Media Ad Metrics, by Industry

7. BEST BUY 1.38% 11.3% GAMING BRANDED CANVAS INDUSTRY AVERAGE
Click-Through Rate
8.6x the Industry Average
11.3%
Interaction Rate
2.7x the Industry Average
INDUSTRY AVERAGE
0.16% Click-Through Rate
4.2% Interaction Rate
*Source: eMarketer US Rich Media Ad Metrics, by Industry

8. Macy’s 1.63% 1.25% 12.9% 9.14% 18% 22.2% American Rag Custom overlay
0.16% Click-Through Rate
4.2% Interaction Rate
American Rag
Custom overlay
Custom gear guide
1.63%
1.25%
Click-Through Rate
10x the Industry Average
Click-Through Rate
7.8x the Industry Average
12.9%
9.14%
Interaction Rate
3x the Industry Average
Interaction Rate
2.2x the Industry Average
22.2%
18%
CTR Post Engagement
CTR Post Engagement
*Source: eMarketer US Rich Media Ad Metrics, by Industry

9. ikea 1.37% 1.15% 9.14% 17% 22% 29.8% Back to College/Storage
0.16% Click-Through Rate
4.2% Interaction Rate
Back to College/Storage
Across Home
Custom floater
Hotspot overlay
1.37%
1.15%
Click-Through Rate
8.5x the Industry Average
Click-Through Rate
7x the Industry Average
9.14%
17%
Interaction Rate
2.1x the Industry Average
Interaction Rate
2.2x the Industry Average
22%
29.8%
CTR Post Engagement
CTR Post Engagement
*Source: eMarketer US Rich Media Ad Metrics, by Industry

10. Past retail campaigns 1.01% 8.93% 23.7% Click-Through Rate
6.3x the Industry Average
8.93%
Interaction Rate
213% the Industry Average
23.7%
Post Engagement CTR
0.16% Click-Through Rate
4.12% Interaction Rate
*Source: eMarketer US Rich Media Ad Metrics, by Industry

11. NAME Account Executive xxx.xxx.xxx x2408