1. What does this advert suggest about children’s behaviour?
What does this advert suggest about children’s behaviour?

2. Social Learning Thoery

3. The Social learning Theory
The Social Learning Theory proposes that learning can occur when one individual observes and imitate another, the model.

4. Parents at a North Yorkshire primary school have been urges to stop their children from watching the cult TV cartoon South Park. This is because there has been an increase in swearing and bad behaviour in the school playground.
The Social learning Theory can explain this!
Discuss why parents would have been urged to do this.

5. Bandura (1977) believed that four criteria need to be met for imitation to occur
More likely to ATTEND if???
1. Attention to the role model
2. Retention of the observed behaviour
Can I carry out the behaviour? (self-efficacy)
3. Reproduction of the target behaviour
4. Motivation to imitate the observed behaviour
Intrinsic/extrinsic rewards or vicarious reinforcement

6. Why do we imitate? Vicarious reinforcements Self-Efficacy What???
Learning from the successes or mistakes of other people
Self-Efficacy
The confidence to carry out the action

7. Let’s look at South Park again in terms of the Social Learning Theory
What makes the characters models?
Where
Does
Vicarious
Reinforcement
Fit in?
Attention
Retention
Reproduction
Why would they want to imitate South Park?
What motivations would be present?
Copy the diagram and answer
questions.

8. Copy the diagram and answer
Time to apply. Think of another behaviour that can be socially learnt and map out in diagram.
Why would they want to model their behaviour around this particular person?
Does
Vicarious
Reinforcement
Fit in? If so where?
Attention
Retention
Reproduction
What are they imitating?
What motivations would be present?
Copy the diagram and answer
questions.

9. Admired or/and respected
We imitate the behaviour of role models. Who makes an effective role model?
Same gender
Same age
Higher status
Admired or/and respected

10. Evaluation: Social Learning Theory
Can you come up with some strengths and weaknesses of the theory?
S: Supporting Research
O: Opposing Research
D: Different Theories
A: Application
R: Reductionist

11. Tasks: 1. Describe the Social Learning Theory. (6 marks)
Include key words such as: Modelling, Imitation, Vicarious Reinforcement and Self- Efficacy.
2. Explain one strength and one weakness of the Social Learning Theory (6 marks)

12. Bandura (1961, 1963)

13. Social Learning Theory
Homework – Write out the APRC for Bandura’s Original Bobo Doll Experiment.