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Multi-Channel Marketing in a Digital Era
Eric Mercado Eric Mercado | Force Marketing | Vice President of Business Development |
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Your Presenter 11 Years Automotive Marketing Experience
3 Years with Full-Service Agency Consulted More Than 3,000 Dealerships Google AdWords Certified Expert Data Analyst Eric Mercado VP of Business Development Force Marketing Eric Mercado | Force Marketing | Vice President |
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Multi-Channel Marketing
Multi-channel marketing is the ability to interact with potential customers on various platforms. In this sense, a channel might be merchandising in a retail store, a website, social media or direct personal communications by letter, or text message. Eric Mercado | Force Marketing | Vice President |
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Assumed Consumer Path-to-Purchase
Eric Mercado | Force Marketing | Vice President |
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Realistic Consumer Path-to-Purchase
Eric Mercado | Force Marketing | Vice President |
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Because Marketing has changed!
Why Market This Way In 2015? Because Marketing has changed! Do you know what this is? To anyone under the age of 23 Eric Mercado | Force Marketing | Vice President |
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Why Market This Way In 2015? Outside of live sporting events, how many of you only watch TV on YOUR TIME? Eric Mercado | Force Marketing | Vice President |
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More Time Is Spent Shopping Online
Why Market This Way In 2015? More Time Is Spent Shopping Online Eric Mercado | Force Marketing | Vice President |
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On average, today’s shopper turns to 24 research touchpoints.
Why Market This Way In 2015? On average, today’s shopper turns to 24 research touchpoints. Source: Automotive Shopper Path to Purchase, Millward Brown Digital, September 2014 Eric Mercado | Force Marketing | Vice President |
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54% 20x 64% 3% Why Market This Way In 2015? watch 30 mins or more
2014 64% watch 30 mins or more 20x 3% increase in online video use for auto shoppers in 4 years 2010 Source: Automotive Shopper Path to Purchase, Millward Brown Digital, September 2014. Eric Mercado | Force Marketing | Vice President |
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61% Searched online for more information Searched dealer inventory
Why Market This Way In 2015? Online Video Drives Brand Discovery & Consideration 68% of shoppers said they took action after watching online video 61% Searched online for more information 49% Visited a dealer 37% Searched dealer inventory SOURCE: Vehicle Shopper Path to Purchase, Millward Brown Digital/ Google September 2013. Eric Mercado | Force Marketing | Vice President |
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Why Market This Way In 2015? Eric Mercado | Force Marketing | Vice President |
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Why Market This Way In 2015? Eric Mercado | Force Marketing | Vice President |
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Why Market This Way In 2015? Average Multi-Channel Client Using 5+ Channels Had a 24% Year-Over-Year Increase! Eric Mercado | Force Marketing | Vice President |
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Disconnected Marketing!
The Problem Disconnected Marketing! Eric Mercado | Force Marketing | Vice President |
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Creatively-Aligned Consistent Marketing
The Solution Creatively-Aligned Consistent Marketing Eric Mercado | Force Marketing | Vice President |
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The Solution Eric Mercado | Force Marketing | Vice President |
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Start With Data Eric Mercado | Force Marketing | Vice President |
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Create A Campaign Eric Mercado | Force Marketing | Vice President |
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Align The Campaign Eric Mercado | Force Marketing | Vice President |
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Deploy The Campaign Eric Mercado | Force Marketing | Vice President |
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Integrate Digital Eric Mercado | Force Marketing | Vice President |
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Measure & Evolve Eric Mercado | Force Marketing | Vice President |
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Tip #1 Eric Mercado | Force Marketing | Vice President |
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Tip #2 Eric Mercado | Force Marketing | Vice President |
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Tip #3 Eric Mercado | Force Marketing | Vice President |
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Tip #4 Eric Mercado | Force Marketing | Vice President |
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Q&A / Contact Info Full Name: Company: Job Title: Office: Cell: Eric Mercado Force Marketing Vice President of Business Development (678) (954) Share an important takeaway you received from this session using hashtag #DD18 for a chance to win an iPad.
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