1. «Crowdsourcing and the Effectiveness of C2G Interaction in Russia»
Anna Aletdinova, Maxim Kravchenko, Maxim Bakaev
Novosibirsk State Technical University
EGOSE 2016

2. CROWDSOURCING
is organization of social-working relations for implementing projects with the participation of community, within network interaction.

3. Examples of crowdsourcing projects:
Wikipedia: About 19.5 million people took part in creating this e-encyclopedia, which is open for editing, extension, and enhancement.
The “Active citizen” project: this platform serves for organizing network interaction between administrative bodies of Moscow and the society. Its main goal is analysis of people’s opinions about the activities of City Hall, the government, the executive branch, in general, as well as about the implementation of specific projects.
“Planeta”, the largest Russian platform: serves for placing public projects to raise money for their implementation, through collective funding.

4. CLASSIFICATION FEATURE
Table 1. Features for classification of crowdsourcing projects
CLASSIFICATION FEATURE
POSSIBLE VALUES
The project duration
Short-term (up to 3 years)
Medium-term (3-5 years)
Long-term (5 years or more)
The project participants
Public-private partnership
Entrepreneurs
The people
Experts
Groups identified per interests or work activities
Mixed groups
The project initiator
The government
The administration (management)
Employees
Society
Artificial Intelligence (future)
The project class
Mono-project
Multi-project (includes several mono-projects, requires appropriate management)
Mega-project (includes several multi-projects, usually to develop whole industries or regions)
The project organizational center’s location
Company’s office
Rented property
Network portal
The documentation storage
Paper documentation
Electronic documentation
Cloud technologies
Mixed
The planned resource as the outcome
Intellectual (ideas, knowledge, education)
Capital
Labor
The project funding
With own money
With borrowed money
By the government
By the society (Inc. charity)
Joint or mixed
The project’s main direction
Social
Commercial
Topical (science, art, sports, etc.)
The employed platform
Home-made software
E-government platforms (e.g. Open Region at or71.ru/crowd or Moscow administration’s crowd.mos.ru).
Specialized commercial website

5. The Process Approach to Crowdsourcing Management
a) Approaches for Projects Implemented by Society
Figure 1. The IDEF0 model for project implementation

6. Figure 2. The IDEF0 model for crowdsourcing

7. b) Approaches for Projects Implemented by the Government
Figure 3. The IDEF0 model for crowdsourcing projects implemented by the government or municipal administrations

8. The Promotion of Crowdsourcing Social Projects1
none used 2
organized private meetings with sponsors 3
applied for grants / special-purpose funding 4
received loans 5
organized advertising 6
involved volunteers 7
organized special events to raise funds 8
formed fund endowment 9
organized tips founders and trustees 10
placed the project on crowdsourcing portal 11
appealed to municipal administration
Figure 4. The poll results (form of social projects promotion)

9. Table 2. The survey participants’ data
Characteristic
Value
The number of participants
892 people
The share of female participants
63%
Age range of participants who promoted social projects
19~51 years
Age range of participants who promoted social projects with crowdsourcing
19~37 years
The share of participants who did start using crowdsourcing portals after the survey:
as donors
to promote their projects
1.35% 0.22%

10. Figure 5. The average dynamics resource raising dynamics for successful projects
Figure 6. The average dynamics resource raising dynamics for failed projects

11. The Analysis of Popular Crowdsourcing Platforms in Russia
Table 3. The comparison of the largest Russian and foreign crowdsourcing platforms that implement social projects
Criterion
Platform
Planeta.ru
Kickstarter.com
The server location
Russia
USA
The year est.
2012
2009
Commission charged (of the funds raised)
5%+5% by online payment systems
5%+3~5% by online payment systems
A major project example
Recording and publishing of the new Aquarium band album
Pebble Smartwatch development
Number of categories 24 15
The major services provided
Recommended projects, shop, broadcasts, news, crowdfunding school
Recommended projects
The total amount of funds raised
7.5 million USD
2600 million USD
The number of projects implemented
2071
110,713
The fundraising principle
50% or more of the goal sum
100% of more of the goal sum
Longest allowed duration
100 days
60 days

12. The Crowdsourcing and E-government Infrastructure Development
Table 4. The data for e-receptions in Moscow, 2015
Platform
Statistics
“Our City”
230 problem topics, 1.5 million messages published, 929 thousand solved problems
“Crowdsourcing”
More than 75,000 participants, 55,000 proposals
“Active Citizen”
More than 1.2 million participants, more than 1200 urgent referendums

13. Table 5. The comparison of the Russian crowdsourcing platforms
Criterion
The crowdsourcing portal type
organized by the government / administration
to implement projects by the society itself
The principal attracted resource
Intellectual (ideas)
Financial
Experts
A small group of specialists in the field
The society
Rejection of implementation
Lack of good ideas
Reduction of budget funding
Failure to attract resources
Success rate (data on 12 May 2016)
100%
56.36%
The principal projects type
Social
Art as the most popular topic

14. The situation with projects organized by government or administrative body is different, as the crowdsourcing project success seems to depend of the following factors:
Proper specification of the problem/task;
The filtering and selection of ideas;
The (potentially low) quality of initially submitted ideas;
Information “literacy” of the people, the popularity of crowdsourcing;
The quality of experts;
The coverage of all target audience by the project;
The number of ideas, which should be greater than the number of considered directions;
The number of ideas that were considered effective by the experts;
The post-crowdsourcing implementation of the project.

15. Thank you for your attention.
Crowdsourcing and the Effectiveness of C2G Interaction in Russia
Anna Aletdinova, Maxim Kravchenko, Maxim Bakaev
Russia, Novosibirsk State Technical University, Economic Informatics department