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AHAM Sustainable Appliance Standards
Standard Development Process An Overview September 2015
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Objectives To develop a credible, technically-based multi-attribute measurement tool to avoid a patchwork of product sustainability standards To develop a measurement tool utilizing collaborative methodology with stakeholders from targeted backgrounds To utilize Life Cycle and Hot Spot Analysis to define and rank attributes and criteria
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Consumers could be confused
As businesses have come to recognize that environmental concerns may be translated into a market advantage for certain products and services, various environmental declarations/claims/labels have emerged on products and with respect to services in the marketplace (e.g. natural, recyclable, eco-friendly, low energy, recycled content, etc.). While these have attracted consumers looking for ways to reduce adverse environmental impacts through their purchasing choices, they have also led to some confusion and scepticism on the part of consumers. In addition, several of these eco-label programs are based on standards that have 1 or mostly based on 1 attribute. It is rapidly becoming important to move to multi-attribute standards. The field of environmental standards also includes an element of conformity assessment, where a company may wish to have their product evaluated by an outside party. Some companies have used an Eco Labeling program to display the environmental impact of the product or company. In many instances, such labelling has taken the form of ecolabels awarded to products approved by an ecolabelling program operated at a national or regional (i.e. multi-countries) level. We are not at the point of being able to describe how this will work in the AHAM program but it is quite likely the standards we are developing will be used for conformity assessment. Close to 400 “ecologos” across a variety of sectors…
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Isn’t just one measurement or attribute enough?
Energy Star is largely a single attribute certification program for energy efficiency Multi-attribute standards are now the expectation Government procurement Buildings – LEED Computers – EPEAT Office furniture – BIFMA Retailers Walmart Supplier Sustainability Assessment Kohl’s Department Store Reports One of the most widely known environmental “marks” is the Energy Star blue mark. While it has been in the past almost exclusively related to energy use, Energy Star is beginning to add other environmental aspects, such as: noise on bathroom fans, or performance in dishwashers. Recently, EPA proposed as an part of the revision to the Battery Charger program that manufacturers be required to be part of a recycling program for rechargeable batteries. Energy Star remains largely a single attribute environmental standard. In the field of environmental impact measurement, many standards developers are beginning to include multiple attributes and develop measurement methods to equate these or balance these multiple attributes. Examples of this are the EPEAT standard for environmental preferable purchasing of laptop computers or photocopiers. The LEVEL program operated by the Business Institutional Furniture Manufacturer’s Association (BIFMA) seeks to do this for office furniture. The new program for gypsum drywall under ULE Standard 100 is also an example.
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The Intersection of Many Ideas
Standards Organizations UL Environment, CSA, Good Housekeeping, and Green Seal developing sustainability standards in other sectors Interested in appliances Retailers Government “There is a need to measure sustainability” – Walmart, Lowe’s, Best Buy EPA Energy Star writing sustainability measures in electronics sector Green Guides Gov’t Procurement There are a number of organizations that have shown interest in the development of sustainability standards. Testing organizations, Retailers, Government, and from within the industry. AHAM was contacted by testing organizations such as UL Environment and CSA standards early in 2010 to participate with them in developing multi-attribute sustainability standards. Retailers such as Walmart, Lowes, Best Buy have all been engaging in programs to measure sustainability. Government departments have been discussing sustainability standards. And, some AHAM member companies are interested in finding ways to distinguish their products and to respond to consumers. Create business value AHAM has the technical leadership and understanding of its products to develop sustainability measurements.
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AHAM’s Partners Recognized expertise in developing sustainability standards Contributing in-house LCA and toxicology expertise Credible, recognized expertise in the environmental sector Contributing stakeholder review and document management functions Internationally recognized sustainability consulting firm Contributing project management and liaison with key stakeholders
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Our Collaborative Approach to Standards Development
Mix of two approaches Optimizes strengths of each approach to achieve common end goal Stakeholder input + expert judgement Testing of draft standard prior to publication Private Consensus - Based Limited Stakeholder Input High-level of stakeholder input Low credibility High credibility Limited transparency Highly transparent Not typically accredited Often accredited Relatively short time to complete Time intensive Lower cost to develop Higher cost to develop
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Standards Development – Process
Phase 1 Life Cycle Screening Define Scope and Elements Selected Stakeholder Input Phase 2 Develop Draft Standard Stakeholder Review Draft Standard Available for Use Phase 3 Test Standard Phase 4 Incorporate Lessons from Testing Finalize Draft Standard Phase 5 Finalize Accreditation (ANSI, SCC) Publish Final Standard ANSI = American National Standards Institute SCC = Standards Council of Canada
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Standard Development -- Progress
Completed Refrigeration Products (ANSI accredited) Portable & Floor Care Products Clothes Washer (nearing ANSI accreditation) Conventional Cooking Under development: Dishwasher, Microwave Oven, Clothes Dryer
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Life Cycle Hot Spot Methodology
Pilot Process
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Research For all sustainability standards development, the AHAM-ULe-CSA Task Force reviewed: Existing LCA research Manufacturer Interviews Targeted Life Cycle Assessments & Analysis Hot Spot Analysis Hot Button Analysis Development of internal attributes, criteria, metrics
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Final Heat Map
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Attributes & Criteria Selected for Standard*
Selected Criteria Materials Materials of Concern Product Recycled Content Packaging Recycled Content De-materialization/ Efficient Use of Raw Materials Energy and Water Consumption During Use Manufacturing and Operations Environmental Management Systems Greenhouse Gas Emissions Water Use During Manufacturing Pollution Prevention Corporate Sustainability End-of-Life Management Design for Recycling Landfill Diversion Consumables Instructional Criteria Machine Embodiments that Address Consumables Innovation
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Framework for Development of Standard
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Challenges: Many Diverse Companies Sustainability Progress Varies
Large, Medium and Small Sustainability Progress Varies Very Advanced to Beginning Stages
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Challenges: Regulatory Environment
Appliance industry is already heavily regulated Regulatory environment is constantly shifting Uncertainties in regulatory environment can impact standard development
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Challenges: Other Stakeholders
Other Stakeholders are developing sustainability programs and/or standards which is creating a patchwork
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Questions? For more information, please contact:
Sriram Gopal Policy Analyst Association of Home Appliance Manufacturers th St. NW, Suite 402, Washington, DC Tel: , ext. 306
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