1. Game Plan
2017 Marketing

2. Collaboration Creates Innovation
We only have one department. We hang out after work. We go to lunch together. We talk, keeping the communication alive. We stay as agile as a small business while we grow.
Tech
Data
Creative US

3. Landing Page Optimization
In this slide there is a background placeholder. Click to the small icon on the center of the slide and choose an image from computer. When add an image, you must sent it to back with Right Click on Image -> Send to Back -> Send to Back.
Landing Page Optimization

4. Don Kindred Raz Mocanu Bo Etchison Mary Killingsworth
Tech & Creative
Brand & Graphics
Audio & Video
Data & Content

5. AllMySons.com Design/Development
Your great subtitle in this line
Insights
What we’re addressing
40.5% of content size is images
Quote form requires separate load
CTA blends in
Only one CTA, not always visible
~35% of content is trust pilot or tracking
SEO Issues: 404 errors & 503 errors
Blog not integrated

6. AllMySons.com Design/Development
Your great subtitle in this line
Insights
What we’re addressing
40.5% of content size is images
Quote form requires separate load
CTA blends in
Only one CTA, not always visible
~35% of content is trust pilot or tracking
SEO Issues: 404 errors & 503 errors
Blog not integrated

7. First & Best in Search Ads Distributed Partner Model
AMS Big Wins
Our Entire History in Only Five Wins
2 Page Phone Book Ads
Marketing
End of Lifecycle
First & Best in Search Ads
Marketing
End of Lifecycle
Sparrow Reports
Technology
End of Lifecycle
Sparrow Phone Engine
Technology
Middle of Lifecycle
Distributed Partner Model
Business Development
Evergreen
We need a new marketing competitive advantage before we fall behind the pack.

8. A new focus on external marketing
Four Key Areas
A new focus on external marketing
Branding
Partnership Micro-Targeting
Stronger Brand Controls
Lead Gen
Social Media Video Advertising, Esp. Facebook
Continued Form Improvement
Post-Lead
Interactive Packing Pages
Transactional s/Texts
Reputation
Reputation.com integration
AllMySonsMovingReviews.com revision

9. Partner diversification
Facebook Video Ads
Partner diversification
Better Targeting
Many audiences including those planning to move.
Flexible Pricing
Pay by impression or by video view (10 sec.+).
Testing
Single-variable testing with no audience overlap.
More Ad Products
Facebook owns Instagram and continues to grow.

10. Partnership Micro-Targeting
It just makes more sense
Better Targeting
Why target the entire state when you can target a neighborhood? 1
More Affordable
We could spend $15k per branch for the price of the Cowboys contract. That’s 3-5 schools at $3k-5k. 2
More Personal
Our customers are established. They have kids, nieces and nephews, and grandkids. They’ll be at the game, so why aren’t we? 3
Focused on the Slow Season
As the season gets slow, our partnership branding ramps up. This can extend the life of the busy season greatly. 4
More Consistent with our Brand
You may love your favorite sports team, but not as much as your kids. So do we, so we support their athletics. 5
Should Be Tax-Deductible
You know what’s even better than value-added partnerships? Value-added, tax-deductible partnerships. 6
Testing Planned for Houston & Greenville

11. Targeted & Interactive Content
Content to Share. Content to Convert.
Interactive Content Saved The Washington Post. With declining readership, few news publishers have grown like The Washington Post. Owned by Amazon’s Jeff Bezos, The Post has grown digital subscriptions by 145% over the past year. They’ve done this by creating and pushing content with real value, especially content that is novel or exciting. This is what we must do.
More: Cycling Steel Crisis ISS Budget

12. A new tool to build efficiency
Reputation.com
A new tool to build efficiency
Efficient Customer Engagement
Measuring Success
Unified Social Media

13. Remember Our Roots While We Grow
Twin Branding
Remember Our Roots While We Grow
Major Partnerships
Food Banks
Cozy Feelings
Film/TV Presence
Other
Commercials
Local
National
Aspirational
High Schools
Radio
Luxury Category Targeting

14. Taking advantage of our success
National Presence
Taking advantage of our success
Paper Towns

15. Taking advantage of our success
National Presence
Taking advantage of our success
Joan & Melissa: Joan Knows Best?

16. Taking advantage of our success
National Presence
Taking advantage of our success
Jimmy Kimmel Live

17. Unified Look & Feel
One Brand One Vision