1. Toronto Tourism

2. Toronto the Dull?
For many years Toronto was seen as a fairly dull place – more like a place to pass through on your way to Niagara Falls or Montreal than as a tourist destination
The former Conservative government slashed the budget of the Canadian Tourism Commission

3. Vintage Toronto Tourism Ads
fOixESkU from 1991
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5tvJIlus from 1984

4. Big Changes in last few years
Our tourist numbers have been steadily climbing
The city has invested a lot of money in new museums and attractions (the Aga Khan and Ripley’s Aquarium and the CN Tower’s thrilling new Edgewalk) and parks (all of the new developments like the upcoming Railside Park and the under the Gardiner park) and landmarks like the now-famous Toronto sign

5. New Ad Campaign
Earlier this year, Tourism Toronto released a new ad with the slogan “The Views are Different Up Here”
It makes Toronto seem urban, interesting, diverse and accepting (a very conscious effort to appeal to those disillusioned with the current state of affairs in the USA)

6. Record High
The number of tourists coming to Toronto hit a record high in 2016, and the numbers for are on track as well
In the first four months of 2016, the number of visitors from the United States shot up by 14% compared to last year, while visits from the rest of the world are up by 8.8%
The decline of our dollar is a factor in the growing number of tourists, whose money can go further here now

7. Bad for America, great for us
American tourism took a nose-dive with the announcement of the temporary immigration ban in the U.S. in January.
Cheapflights.com, for example, saw international searches for flights to the U.S. drop 38% following the executive order banning immigration temporarily from seven predominantly Muslim countries
Canada looks more attractive to international tourists

8. What does Toronto have to offer?

9. Main Attractions CN Tower Toronto Islands Yonge-Dundas Square
Nathan Phillips Square
Casa Loma
Distillery District
St Lawrence Market

10. Museums, Galleries Royal Ontario Museum Ontario Science Centre
Art Gallery of Ontario
Hockey Hall of Fame
Aga Khan museum
Bata Shoe Museum

11. Entertainment Toronto Zoo Ripley’s Aquarium Canada’s Wonderland
CN Tower Edgewalk
Fort York

12. Sports
Blue Jays
Maple Leafs
Raptors
Argonauts
Toronto FC

13. Festivals Toronto International Film Festival Caribana
Taste of the Danforth
Pride Month
The CNE
Nuit Blanche

14. What have other cities done to try and lure in more tourists?

15. The London Eye

16. Chicago’s Millennium Park

17. Singapore’s “Gardens by the Bay”

18. NYC’s “The Highline”