1. Communications and Branding
Washington FIRST Robotics: Erin McCallum and Kellie Essig December 1, :00-8:00 p.m.

2. Agenda What is Branding and Communications?
Why Communications and Branding is Important for your team
Resources for your team /adopt for your state

3. What is Branding & Communications?
BRANDING: Helps your team to build a new brand or strengthens your current one
COMMUNICATIONS: Used to tell your team story to gain and maintain support in your community

4. Importance of Branding/Communication
Co-branding with Washington FIRST Robotics helps to celebrate your individual team identity while identifying yourself to your community as part of the larger FIRST movement

5. Brand Checklist Approved Logos:
Type font Arial when using “Washington FIRST Robotics” in headings
FIRST should always be italicized
As a general guideline, use ® with the word FIRST the first time
Use our full name – instead of shortening our organization. This will help people recognize us and reduce confusion.

6. Team Branding/Communication
Your Team Name and Logo should be at the top of everything you produce:
(Website, T-shirts, Stickers, Social Media)
Under your team name/logo should be the following sub-heading:
A Washington FIRST® Robotics Team
(Font - Arial)
By joining your team name to Washington FIRST you identify your team as part of a larger community

7. Communications Toolkit
The following resources are available to your Washington team on our website under the Resource/Team Communication Toolkit tab on website
Program overview & volunteer flyers
Sample Press Release to reach out to your local media to share events or news about your team
Washington FIRST Robotics and FIRST Logos
Washington FIRST Robotics overview PowerPoint overview for outreach
FAQ’s

8. Where to find Team Communication Toolkit

9. Wrap-up
Remember…by joining your team name to Washington FIRST you identify your team as part of a larger community
We are a partnership and are here to assist you
Please let us know if you have questions with your communications and branding of your team