1. Team 6 Michael Xu Daniel Levin Sophia Calkhoven Aras Siddiqui
SHUTTLR
A proposal for a micro transit service for businesses
Team 6
Michael Xu
Daniel Levin
Sophia Calkhoven
Aras Siddiqui

2. Problem Statement CUT Personal Vehicle Public Transit
Traffic Congestion
Expensive
Unsustainable
Slow
Disjointed
Unreliable
CUT

3. Problem Statement CUT Problem for city Personal Vehicle Public Transit
Slow
Disjointed
Unreliable
CUT
Problem for city

4. Problem Statement CUT Problem for city Problem for user
Personal Vehicle
Public Transit
CUT
Problem for city
Problem for user

5. Problem Statement
“How do we increase the ridership on Hamilton’s integrated transit system in the age group and convince more car users to take transit instead for their transportation needs in Hamilton?”
CUT

6. $$$ $$$ $$ $ Target Market Elite Taxi Uber/Lyft Personal Vehicle SoBi
Luxury $$
Standard $
Economy
$$$
Elite
Taxi
Uber/Lyft
Personal Vehicle
SoBi
HSR transit
Target Market

7. Target Market Identifying the target market age group 18-34
Money
Seeking affordable service
Time
Highly values personal time
Bias
Stigma surrounding public transit use
Efficiency
Prefers well streamlined and personalized service
Identifying the target market age group 18-34
They are still early in their career

8. Shuttlr Request ride through smartphone app Riders
Picked up from their home
Dropped off at the nearest major express line bus stop or LRT station
Payment
Riders buy a daily or monthly pass through their phones
Shuttlr users are given a complimentary HSR (LRT) transfer
Request ride through smartphone app
Efficiency
Algorithmically determines route based on daily demand
Optimizes pickup schedules to ensure a seamless trip
3D Printed Olli ~$10,000

9. Shuttlr Dropped off at major HSR stop (LRT station)
Pickup within 15min
Request ride through app

10. Shuttlr Stoney Creek Dundas Downtown Hamilton Upper Hamilton Ancaster
We have identified 4 key areas we wish to tarket
Ancaster
Upper Hamilton

11. Evidence

12. Evidence
“I enjoy taking the shuttle because it allows me to take advantage of my commute to work. I frequently use the time to catch up on s or to read news”
–Will Chong, Data Scientist at Facebook

13. Impact Improves movement across the city
Encourages car users to take public transit
Increases HSR ridership
Eco-Friendly
Brings businesses to Hamilton

14. Year 1 Costs* $432,320 Year 1 Costs $440,282 Year 1 Revenue $40,000
Overhead Costs
$292,320
Operating Costs
$100,000
Additional Marketing
$432,320 Year 1 Costs
1.68BILLION
$440,282 Year 1 Revenue
*Costs based on similar shuttle service operated for McMaster University. See Appendix A and Appendix B in accompanying business report for more details.

15. Implementation 2018 2020 2022 2024 Launch Shuttlr service
Form partnerships with businesses
Goal: 6 businesses
Upgrade fleet
Further service expansion
Goal: 80 businesses
2024
Expand service area
Adjust fleet size
Goal: 20 businesses
2020
Expand service to YHM
Reoptimize for LRT Launch
Goal: 40 businesses
2022
LRT Launch
2017

16. Shuttlr

17. Thank
You
Any
Questions?