2. Strategi-strategi di dalam perubahan sosial Pertemuan 17 & 18
Matakuliah : Psikologi Sosial dan Intervensi Psikologi
Tahun : 2009/2010
Strategi-strategi di dalam perubahan sosial Pertemuan 17 & 18

3. Tujuan
Mahasiswa dapat menunjukkan Perubahan dan masalah sosial mengenai kejadian sosial dan intervensinya
Bina Nusantara

4. 1. Power Strategy
One that attempts to produce behavioral through the use of agent-controlled sanctions
For change agents who have no authority over the change target, two resources exist:
Bina Nusantara

5. If the change agent views the the change target as an enemy, the power strategy takes the form of force or threat of force—noncoorperation, demonstration, harrasment, or violence
If the change agent is neither an authority figure, or an enemy of the change target, the power strategy often takes the form of payment—(gift or bribes) to induce the desire behavior
Bina Nusantara

6. Bina Nusantara

7. A Persuasion Strategy
one that attempts to induce the desired behavior in the change target through identifying the social object with the change agents existing beliefs or values
Attempts to find argument showing that the desired behavior serves the natural interests of the change target
Bina Nusantara

8. Three types of persuasive
Logos
Appeals to logic
Pathos
appeals to emotion
Ethos
appeals to values
Bina Nusantara

9. Appeals to logic
Bina Nusantara

10. Bina Nusantara

11. Appeals to Emotion
Bina Nusantara

12. Appeals to Values
Bina Nusantara

13. A Reeducative strategy
Strategy is one that attempts to induce the desired behavior in the change target through the internalization of new beliefs or value
Bina Nusantara

14. The reeducative strategies in an antismoking campaign will try to formulate messages directed at modifying either the beliefs or the values of the change target
A belief-modification strategy would attempt to alter their psychological beliefs about death so that in coming to felt awarness of their mortality, they will feel dissonance over continuing the smoke
Bina Nusantara

15. Selected Factors influencing strategy development
Goals
Change target
Resources
Contsraint and oppurtinities
Bina Nusantara

16. Goals Mutuality of goals between change agency and change target
Magnitude of change intended
Timetable
Selection of strategy and tactics
Bina Nusantara

17. Change target Appraisal of change target system by change agent
Is there a felt a felt need?
What motivates felt need
Can change target system be segmented
Sources and nature of anticipated resistance
Bina Nusantara

18. Resource
Change target, change agency and other’s resources available for initiating change
Resources for sustaining change
Conversion of resource into social energy
Bina Nusantara

19. Constraints and opportunities
Constraints and opportunities associated with change agency
Constraint and opportunities associated with change target
Constraints and opportunities inherent in goal’s being pursued
Constraints and opportunities inherent in strtegies and tactics being pursued
Bina Nusantara

20. Other dimension attached to strategy
The initial and continuing cost
Clarity of the result
Can the effects of the strategy provide information allowing for continous modification
Risk and uncertainty
What dysfunctional attributes does the strategy have?
Bina Nusantara