1. Corporate Color 1 Pertemuan 19 s.d 20
Matakuliah : U0094/Color Theory
Tahun : 2008
Corporate Color 1 Pertemuan 19 s.d 20

2. Introduction
Corporations have spent millions of dollars establishing a corporate identity, image & brand equity through their logos, advertising, web sites & signage.
Company must convey an instant message of who they are & what they stand for.
The colors not only identify, they idealize.
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3. Banking Corporate Color
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4. Airlines Corporate Color
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5. Food & Beverage Corporate Color
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6. Food & Beverage Corporate Color
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7. Color is powerful and can affect the way people react to your corporate identity. We all have similar emotive responses to it - color is primal.
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