1. Marketing Unit

2. Guess the Cereal?

3. Guess the Cereal?

4. Guess the Cereal?

5. Guess the Cereal?

6. “Breakfast of Champions”
“Like a Good Neighbor”
“Melts in Your Mouth, not…”
“They’re Grrrreat!”

7. Why do we know these slogans so well?

8. We are ________ with Over ______ marketing messages everyday

9. Consumer Society (Market Economy)

10. Consumer Societies are driven to attain purchasing power to buy ______ & ______.

11. Marketing is a big deal in consumer societies.

12. Give Them What They Want
The Fundamentals of Marketing

13. Marketing is… Satisfying a __________ needs & wants through:
___________
A ________ or ________

14. Questions/Implications of Marketing
Who are our ________/_______customers?
What are their ________/________needs?
How can we _______ these needs?
Why should customers _____ from us?

15. Target Market
A __________ of consumers at which a company ____ its products and services

16. Price
_______?
How much does customer care about price?
__________?

17. Product _____ to make? _____ to make it? Level of _____? How many?
How to ______ and ______?

18. Place
______ sold?
What kind of store?
__________?

19. Promotion ______ Promote? ____ Promote? Radio? TV? Billboards?
Social media?
______?
___________?

20. Demographic Factors Demographics __________ ______
Race
Income
____________
Economic Circumstances
__________
Social influence variables
Family background
Reference groups
Church
American Legion
Maslow’s Hierarchy of Needs

21. Discuss McDonalds SWOT Analysis as a class
__________ (internal)
Weaknesses (________)
___________ (external)
Threats (_________)
Discuss McDonalds SWOT Analysis as a class

22. Relationship Marketing (What you want to build)
Not mass marketing
Aimed at individual
Customer _______ not attraction
_____-_____, on-going relationships
Regular customer contact
Spirit of trust
Where do we see constant relationship marketing in our daily living??

23. Five Stages of Product Life Cycle
________ __________- sales are zero, investment costs are high
____________ - profits do not exist, heavy expense of product introduction
___________ - rapid market acceptance and increasing profits
___________ - slowdown in sales growth. Profits level-off. Increase outlay to compete
___________ - sales fall-off and profits drop

24. Marketing Mix Graphic Organizer Price Promotion Place Product
Sweet & crunchy
Whole grain
Healthy, delicious Excellent source of B-vitaminsBright packaging, different size boxes
Homemakers are cost conscious
Looking for value
Very competitive
Convenience stores more expensive
TV Commercials
Coupons
Sweepstakes
Offers
Recipes
Nutritional Info
Retail stores
Supermarkets
Entire aisles
Marketing battlefieldFriendly, helpful salespeople