1. Environment for Growth
Dr. Calvin Jones
Environment for Growth
Monitoring and Evaluation:
The Why, What and How

2. E4G M&E: Today
Make clear the need for a bespoke approach to E4G projects
Emphasize the benefits of the E4G M&E approach:
To Assembly, Visit Wales, CADW, CCW & partner sponsors
To individual projects and managers
To the wider Welsh economy
To site users and project beneficiaries

3. E4G M&E: Today
Explain the materials, guidance and resources that will be made available to project managers
Deal with specific issues that may arise around volunteering & volunteers
Establish practical approaches to measuring visitor volumes & undertaking surveys
A chance for you to tell us what matters

4. E4G M&E: Not Today Non site-based projects (e.g. interpretation)
Impact of capital spending
Social/Qualitative impacts
but all under consideration for integration

5. E4G M&E: Why this Approach?
E4G is unusual in EU/ERDF funding terms:
Multiple sites, sponsors &managers across 7 strategic projects
Varying focus & interest of project managers
Very different sites in very different places
Some non-site based projects
Yet common WEFO evaluation criteria and a need to evaluate the E4G projects as a whole…

6. The Commitment from us
Centralised approach to monitoring and evaluation of E4G projects
Minimise cost to the public sector
Remove need for projects/SPs to develop their own M&E toolkits and approaches
Provide guidance & advice on M&E activity
Provide site and project specific reports on economic impact
Help projects that wish to move beyond economic impact…

7. The Commitment from you
Provide basic information about site type and activities
Measure visitor volumes at appropriate times via counts or tickets
Monitor project-specific fuel use.
Selected larger projects: survey (with our advice) visitors to your sites

8. Summary: Why is this Necessary?
E4G is unusual in ERDF terms
Visitor impacts in large part arise away from destinations (E4G sites)
This makes them hard to capture
… and makes it difficult for tourism/visitor projects to stack up against traditional interventions and win continued support