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Profile of Tourism Markets
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Factors to Consider Age and Gender Status Occupation Religion
Nationality Origin
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Other Considerations Domestic or International travelers
Purpose of travel Interests Length of stay Budget Priorities
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Cultural Characteristics
Tourist market behavior pattern Types of travelers – Psychocentric Midcentric Allocentric
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Cultural traits Tradition and beliefs Religious practices Tipping culture
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Trends in Tourist Market
Increase in disposable income Family travelers Baby boomers Caregivers Birth of the cruiseline industry Modern technology
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Other trends Eco tourism Tourism awareness seminars
Domestic tourism awareness campaigns such as: * lakbay – aral * lakbay – akbay * pasyal – aral * tuklas - bayan
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The End Thank You
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