1. Membership Committee Update
Chair – Chuck Heflebower
Vice – Gary North
AFA Staff Liaison – Kari Voliva
September 2016

2. AFA Membership Committee
Committee Members
Chuck Heflebower - Chairman
Gary North – Vice Chairman
Gary Connor
Shannon Farrell
Jeremy Trotter
Mary Harrington
Katie McCool
Paul Zauner
Jessica Colby
Julie Curlin
Adriana Van Wyk
Gilberto Perez
Robbie Welsh
Gil Petrina
Kenneth Kirk
David Dietsch
AFA Staff
Kari Voliva
Janee Williams
Nia Reeves
Jennifer Jordan-Harrell
Alumni Committee Members
Kevin Jackson
Miranda Hernandez
Randy Coggins
Tyler Johnson
Amanda Steffey
Dan Whalen
Jim Simons
Jennifer Saraceno
Debbie Landry
Emily Shay
Emilie Stewart
Chris Barnes
Juan Cruz

3. AFA Target Environment
The Public
American People
The
Air Force Family
Elected Leaders
The
Total Force
AF Units & Organizations
Active Duty
Air National Guard
Air Force Reserve
Civilian Force
Contractor Staffs
Retirees
Civil Air Patrol
Members
Family
Media
JROTC, ROTC, USAFA Cadets
Civic Leaders, Organizations & Local Businesses
Aerospace
Industry
Veterans
Think Tanks
Other
Industries

4. AF Active Duty & AFA 1946 to 2015 Air Force Active Duty AFA In 2016:
1952
983,261
1968
904,850
In 2016:
9055 New Members (3592 CyberPatriot)
Air Force
Active Duty
1986
608,199
2015
308,016
1947
305,827
104,750
AFA
1987
237,279
2015
93,845

5. Every Airman an AFA Member (EVAM)
Offer one-year TRIAL E-memberships to total force airmen (TFA) through various Air Force base locations to boost AFA membership to make Every Airman a Member of AFA
Work to improve one-year renewal rates to 50% with the total force through engagement at the field and national level
Conduct a pilot program with select chapters and expand across AFA
Report on the progress and decide the next course of action in response to membership growth

6. Coalition of Willing Chapters to Build Momentum and Achieve Successes
Rollout and Execution
Pilot Program
Alamo
Langley
Vandenberg
1st Quarter (Oct – Dec)
Engage AF leadership
Report progress
Feb EXCOM
Next Chapters
Montgomery
Concho (Goodfellow)
Gerrity (Tinker)
3rd Quarter (Apr-Jun)
Nominate next chapters
Coalition of Willing Chapters to
Build Momentum and Achieve Successes

7. EVAM Totals as of 31 Jul 16 Total Members: Chapter: Concho 367 Alamo
294
Green Mountain 1
Gerrity
233
Montgomery 30
Langley
505
Albuquerque 77
Goddard
198
Total:
1705

8. Corporate Memberships
July 2016
Dec 2015
Corporate Member Company Level
Total Companies
Corporate Member Level 1 29 26
Corporate Member Level 2 17 14
Corporate Member Level 3 62 66
Corporate Member Level 4 7 4
Total
115
110
Tier Business Size Corp Member Fee
Tier 1 Small Business Under $5M in total annual revenue $ 1,000
Tier 2 Small Business $5M-$50M in total annual revenue $ 2,500
Tier 3 Medium Corporate $50M-$300M in total annual revenue $ 7,000
Tier 4 Large Corporate Over $300M in total annual revenue $15,000

9. Community Partner Program
July 2016
Dec 2015
Community Partners
1135
1062
Category One (CP I) $90.00 annually- Business can designate one person to receive AFA Membership
Category Two (CP II) $ annually- Business can designate two people to receive AFA

10. Civil Air Patrol
CAP offers all AFA members CAP Supporter Status for $15/year
Access to all electronic media/information, etc
AFA offers 50% off membership, except Life Membership
Approved by the AFA President

11. Membership Community
Purpose is to share ideas, best practices, questions, etc
All RP’s, SP’s, Chapter Presidents, Chapter Vice Presidents for Membership, Membership Committee were invited to join
Current members = 79

12. Membership - Looking Ahead
Simplified Individual Membership Categories
Two Year
Five Year
Life
Magazine Subscriptions Managed Separately
Discounted Memberships (Two and Five Year Only)
Students – High School and College
CyberPatriot Coaches/Mentors
Civil Air Patrol
Initial Jr Enlisted and Officers
IT Upgrades and Transition to SALESFORCE
Must have a team effort, business like, and rigorous focus on renewals
Full court press to increase Corporate Memberships

13. Questions?