1. Head of Education British Film Institute
Cary Bazalgette
Head of Education
British Film Institute

2. Media literate people can -
Gain access to and make informed choices about a wide range of media forms and content;
Understand how each medium uses distinctive techniques and conventions to convey meaning;
Understand how and why media content is produced, and how to challenge what offends them;
Use media to express and communicate ideas and information.

3. Key features of successful media education
Cultural: learners broaden their experience of different kinds of media forms and content
Critical: learners develop critical skills in analysing and assessing the quality of media outputs
Creative: learners develop creative skills in making media

4. Many existing initiatives…
Focus on only one of the “three Cs”
Don’t have to explain links to other projects
Don’t have to be sustainable
Don’t produce evidence of outcomes
Don’t have an exit strategy
Have too short a time frame
Represent a narrow range of agencies

5. Media literacy needs… An alliance of major stakeholders
Wide consensus on definition
General recognition of value to culture and democracy

6. Cary Bazalgette