1. Letter Styles Yr 11 Mock GCSE revision: lesson 4 Learning objectives:
What are “Letter Styles”
Understand parts of letters
Learn how to develop font style to suit specific industries, leaflets or packages

2. Letter Styles
What is letter styles? Arranging letter forms / shapes on a page to produce printed matter.
What does the word Font mean?
A specific size and style of type within a type family
What does the word Render mean?
Render or Rendering is when an artist or craftsmen adds finishing touches to an object or shape. This could include colour, paint, staining etc.

5. Base Line: The line along which the bases of all capital letters (and most lowercase letters) are positioned.
Ascender Line: A line marking the topmost point of the cap line.
Ascender: The part of certain lowercase letters that extends above the x-height of a font.
Serif: A small cross stroke accentuating the end of the main stroke of a letter in some typefaces.
San-Serif Type: Text using typefaces that have no serifs, such as Helvetica, Optima, or Futura.
Cap Line: A line marking the height of uppercase letters within a font.
Cap Height: The height of the uppercase letters within a font.
Descender: The part of certain lowercase letters that extends below the base line of the letter.
Descender Line: A line marking the lowest point of the descenders within a font.
X-Height: The height of those lowercase letters such as "x", which have no ascenders or descenders.
X Line: A line marking the top of those lowercase letters, such as "x", having no ascenders. The upper boundary of x-height

6. M M How to develop font style? 12 cm 6 cm 12 cm
The grid seen below is to used to develop a style letter suitable for children and safety. An example of a simple style is also seen. Draw three more styles you consider to be appropriate for children and promoting safety. Select the one that you think is the most
suitable and explain your choice.
12 cm M
6 cm
12 cm M

8. A large supermarket has commissioned a graphic design company to design the
writing style for the packaging of a new line of party packs for children’s parties.
Study the style of writing. Why do you think it has been accepted as suitable?
Why is it sometimes important for the style of writing on packaging to reflect the product inside?

10. Anthropomorphism and font styles

11. Anthropomorphism and font styles