1. Evangelical Christians on The Infinite Dial

2. Methodology Overview
In January/February 2014, Edison Research conducted a national telephone survey of 2,023 people aged 12 and older, using random digit dialing techniques.
This is the 22nd study in the series dating to 1998.
This presentation focuses on the 528 White Evangelical Christians surveyed in the Infinite Dial Study

3. “Would you describe yourself as a ‘Born Again’ or Evangelical Christian?”

4. “Would you describe yourself as a ‘Born Again’ or Evangelical Christian?”
In this presentation we are talking about those who identified as white – not Hispanic or Black; 26% White Evangelical Christians in the Exit Poll. 12% non white Evangelical Christian. Similar proportions to the exit poll.

5. White Evangelical Christian Sample Demographics:
Point out that this is older and more female

6. Evangelical Christians on The Infinite Dial

7. What is the most important thing in life?

8. © 2014 Edison Research and Triton Digital
Online Radio
#infinitedial
© 2014 Edison Research and Triton Digital

9. Monthly Online Radio audience approaching half of Americans
% of Total Population 12+ who have listened to Online Radio in last month
Estimated
124 Million
Base: Total Population 12+
Online Radio = Listening to AM/FM radio stations online and/or listening to streamed audio content available only on the Internet

10. Evangelical Christians are not too far behind the Total Population in Online Radio listening
% listened to Online Radio in last month
Online Radio = Listening to AM/FM radio stations online and/or listening to streamed audio content available only on the Internet

11. Percent listened to AM/FM Streams in last month:
Online Radio = Listening to AM/FM radio stations online and/or listening to streamed audio content available only on the Internet

12. Listening on tablets and smartphones will likely grow as ownership increases
% of weekly Online Radio listeners who ever listen via…
Base: White Evangelical Christians who are weekly Online Radio listeners
Online Radio = Listening to AM/FM radio stations online and/or listening to streamed audio content available only on the Internet

13. © 2014 Edison Research and Triton Digital
Online Radio
Digital and Media Landscape
Audio Brands
The Infinite Dial
2014
Internet Access and Digital Household Trends
#infinitedial
© 2014 Edison Research and Triton Digital

14. White Evangelical Christians match the total population in SiriusXM subscriptions
% who subscribe to SiriusXM Radio
Online Radio = Listening to AM/FM radio stations online and/or listening to streamed audio content available only on the Internet

15. iTunes Radio has presence given it is still in its infancy
% Who Listened in Last Month to…

16. Significant numbers use YouTube to watch music videos, listen to music
% Who have used YouTube to watch music videos or listen to music in the last month

17. Percent who have listened to “Music Choice” television channels in the last month:

18. Listener profile:
Rita, 54
Louisville, KY

19. © 2014 Edison Research and Triton Digital
Podcasting
#infinitedial
© 2014 Edison Research and Triton Digital

20. Approximately 39 Million
An estimated 39 million Americans have listened to a podcast in the past month
% of Total Population 12+ who have listened to an audio podcast in last month
Approximately 39 Million
*Note: New Definition Starting in 2013
Base: Total Population 12+

21. Percent who have listened to an audio podcast in last month:

22. © 2014 Edison Research and Triton Digital
Online Radio
Digital and Media Landscape
Social
Networking
The Infinite Dial
2014
Internet Access and Digital Household Trends
#infinitedial
© 2014 Edison Research and Triton Digital

23. Two-thirds of Americans have a profile on a social networking site
% of Total Population 12+ who currently have a profile on any social network
Base: Total Population 12+

24. Social Networking is entirely mainstream
% who currently have a profile on any social network

25. One-quarter of Christians are checking their social network several times per day
% Who Use Social Networking Websites/Services “Several Times per Day”

26. Smartphone owners are even more likely to check social newsfeeds several times per day
% Who Use Social Networking Websites/Services “Several Times per Day”

27. Don’t doubt Facebook’s importance in your space
% Using Each Social Networking Site/Service

28. Listener profile:
Kevin, 30
Howell, NJ

29. Half own a TV that is connected to the Internet
% who own a TV with device that is connected to the internet

30. © 2014 Edison Research and Triton Digital
Smartphone and other devices
#infinitedial
© 2014 Edison Research and Triton Digital

31. Over 500% growth in smartphone ownership in five years
Estimated 160 Million
% of Total Population 12+ who own a smartphone
* : “Is your cell phone a smartphone?”
** : Own an Apple iPhone, Android smartphone, BlackBerry, or Windows smartphone
Base: Total Population 12+

32. The device that is changing everything – the smartphone
% who own a smartphone

33. Tablet ownership makes another huge year-over-year leap
% of Total Population 12+ who own a tablet
Base: Total Population 12+

34. Four in ten own a tablet
% who own a tablet

35. © 2014 Edison Research and Triton Digital
In-Car Media
#infinitedial
© 2014 Edison Research and Triton Digital

36. AM/FM Radio dominates in-car media
% of Evangelical Christians who currently ever use in primary car
Base: White Evangelical Christians age 18+ who have driven/ridden in car in last month

37. AM/FM radio has far more frequent usage than other in-car audio options
% of Evangelical Christians using “Almost All of the Times” or “Most of the Times” in the car
Base: White Evangelical Christians age 18+ who have driven/ridden in car in last month

38. The connected car is already here
% of cell phone owners who have ever listened to Online Radio in a car by listening to the stream from a cell phone connected to a car audio system
Base: Own a Cell Phone
Online Radio = Listening to AM/FM radio stations online and/or listening to streamed audio content available only on the Internet

39. Takeaways

40. Observation: Reaction:
The Internet Audio pie continues to grow -- the leading services are growing, but so far no evidence it’s at one another’s expense
Reaction:
Recognize that Christian Radio immune to this competition

41. Observation: Reaction: Half of Christians are using social media
This is an opportunity to be closer than ever to your audience!

42. Observation: Reaction:
Mobile devices are rewiring behavior extremely quickly
Reaction:
AM/FM Radio streams are an important part of Online Radio usage
Challenge: How else can you be present in your listeners’ mobile lives?

43. © 2014 Edison Research and Triton Digital
For a free copy of this report visit:
Online Radio
Digital and Media Landscape
edisonresearch.com
The Infinite Dial
2014
Internet Access and Digital Household Trends
Contact:
@Meg_Laz
#infinitedial
© 2014 Edison Research and Triton Digital