1. “We Are S&D” Page Metrics
2016 Web Analytics – Yearend Report
Key insights and recommendations made throughout 2016 helped direct website updates and guide upgrades for an enhanced S&D user experience. The reporting from January 1st through December 1st of 2016 includes several highlights analyzing the Key Performance Indicators monitored throughout the calendar year. Pairing these results with a competitive analysis, a new website is scheduled to be revealed in late January of 2017.
Mobile accounted for 29.74% overall site traffic
36.85% increase in mobile traffic from 2015
Mobile users in 2016 brought 56,504 visitors to sdcoffeetea.com.
On average, mobile users went 2.6 pages deep with an average time of 2:02 on the site.
128,142
unique visitors
Avg. 11,649 unique visitors every month
2.76 avg. pages per session
2:27 avg. session duration
As of December 1st, 2016, there were 188,906 sessions (+15.83%) of which 67.2% of the audience were new visitors (-2.33%), and 32.8% were returning visitors (+5.13%).
*With the announcement of Cott, the S&D website realized a 290% change in it’s typical daily traffic, reaching 2,205 sessions on August 4th.
Responsive Design
Visitors from NC, GA, FL, VA, CA
55%
Visitors from remaining US states, & other countries
45%
While the traffic remained predominantly from North Carolina with 33% (up 1.41% from last year), Virginia saw a 58% increase in its visitors in Most visitors were in the Ashburn, Virginia area. Tennessee, one of the largest traffic drivers of 2015, saw a % change in it’s visitors.
Careers continued the 2014/2015 trend of being the most popular site content. Collections, a page launched in May, found its way into the top five, replacing Concord Jobs.
Careers
Coffee
Collections
Capabilities
About Us
Landing Pages Metrics
QSR/FSR
2,208 pageviews
Clubs and Resorts
357 pageviews
The First Sip Blog
3,619 pageviews
Milk Splash
2,935 pageviews
Tasteful Twist (Food)
107 pageviews
Innovative Products
1,701 pageviews
Organic Search still drove the majority of 2016 traffic, increasing 13.46% from last year. Social referral traffic increased 115% from Most users visited the site through Facebook, but Reddit saw a 27,100% growth, moving from 3 sessions in 2015, to 816 in Direct Search increased 26.25% over last year, while Referral Traffic decreased 13%.
“We Are S&D” Page Metrics
6,007
As of December 1st, the “We are S&D” page had 6,007 pageviews, making it the 10th most visited page on the corporate website. Drawing attention to this page through social media, blog posts, and video placements, we have seen a 52.73% increase in pageviews over last year.