2. How to save $22 per job with HP SmartStream Production Pro
Asaf Hartuv
Global Product Manager HP SmartStream Production Pro Print Server

3. DSCOOP 9 – Hidden Gems
Last year I gave a session about top 10 things you didn’t know about P. Pro. Big success.
It got a very high rating and I was asked to do another one this year.

4. Saving $22 per job With Production Pro
DSCOOPX
Saving $22 per job With Production Pro
How did I come up with this name?

5. Today’s Agenda Take at least one thing that
Real customer’s use cases
Production Pro capabilities
Step by step - Optimize setup
Take at least one thing that
will help you reduce turnaround time and operational costs
Real customer’s use cases who changed their entire WF…
In order to leverage the full potential of P. Pro you will need to know the Production Pro capabilities
I will walk you step by step for defining P. Pro the optimized way.
At the end of the day - I hope each one of you will take at least one…

6. Customer #1 – NA 30-50 Jobs per day Manual import Commercial Printing
Business cards, postcards, mailings, stationery, posters, brochures, manuals, user guides
Manual import

7. Customer #2 - EMEA 100 Jobs per day Commercial Printing
Postcards, mailings, stationery, posters, brochures, manuals, user guides
100 Jobs per day
1x HP Indigo 10000, Indigo 7500, Indigo WS4500
2x HP SmartStream Production Pro
Big sign, open each job and look at it for 30 sec.
1 HF per DFE

8. Strategic Focus for PSPs
Operation focused on:
Efficiency
Speed
Turnaround
Flexibility
Control
The key to success:
Differentiation & Efficiency
Thriving
Operation driven
Surviving
Innovation focused on:
Services
Products and applications
Customers
Business models
Many of you may have seen this slide before.
You have a lot of session that talk about innovation … I will be discussing the operational excellence.
Dying
Striving
Innovation driven
* Jim Hamilton, InfoTrends

9. Customer #3 - EMEA The 818 Challenge
Sale s
Guillotin e
Stitchin g
Lamination
Pack
Genera l
Accountin g
Spira l
Collection
Sale s
Press Operator
Sale s
Prepres s
Prepres s
Prepres s

10. The 818 Challenge 4 2 4 Press Operator Sale s Finishing Press Operator
Accounting
Finishing
Finishin g
Sale s
Press Operator
Prepres s

11. Trends Establishing some basics.
Probably most of you know them, but I have news for you, they are not going to change.
Are you making the most with your tools to handle the change.
I guarantee most of you aren’t

12. *Indigo customers’ avg.
Daily jobs per site
*Indigo customers’ avg.

13. Annual growth in web submitted jobs
20%
Annual growth in web submitted jobs
Whattheythink.com “The Web Enablement and Engagement Opportunity”

14. Islands of Automation RIP Print Cut FTP Color Mgmt. Impose
** InfoTrtends 2012, Effectively Managing the Order Lifecycle

15. The true cost of a Job
Print
40%
The Rest
60%

16. 60-80% of commercial Print providers’ prints are recurring job types

17. HP SmartStream Production Pro Print Server
Understanding the basics

18. 1 Thing you knew about Production Pro
4 which you probably didn’t

19. Production Pro Print Server
RIP
Raster image processing, turning vector files into a high- resolution raster image

20. Production Pro Print Server
Prepress tool
Color management Obtain a good match across color devices and prints
Imposition The arrangement of the printed product’s pages on the sheet
VDP Composing a template and elements such as text, graphics and images into one printable file
Job handling Advanced job manipulation abilities such as: batching, grouping & ganging

21. Production Pro Print Server
Connectivity & Communication
Bi-directional connectivity to job submission and finishing systems. Integration with various MIS, Web2Print, pre press systems, and finishing
Production Control Visibility to production including the ability to move and balance jobs between presses
Finishing Automation Sending finishing instructions on the fly to near-line & in-line finishing devices

22. Input methods
Import Job
Hot folders
JDF/JMF
Network printer

23. Job properties & Ticket template
Substrate
Imposition
Marks
Color profiles
# of copies
Priority
Order of separations
etc.
Ticket Template

24. Working with Templates
Hot Folder
Ticket Template
Copies = 100
Substrate = 220 gsm
Duplex = Yes
Imposition = 4_up
Printing mode = EPM
Send to Press Print Queue

25. Hot Folder Workflow Import Print Server Press Operator Web2Print
Hot Folders
Web2Print
Prepress

26. Choose Ticket Template Assigned Ticket Template
Input methods
60-80% of your imports
Choose Ticket Template
Assigned Ticket Template
Import Job
Hot folders
JDF/JMF
Network printer

27. RIP Multi Job Processing Job Partitioning High Performance RIP
Prepress
Connectivity
Control
Finishing
Multi Job Processing
Job Partitioning
High Performance RIP
Job Streaming

28. Job Partitioning
RIP
Prepress
Connectivity
Control
Finishing
Allows PDFs to be split into chunks and have multiple RIPs processing the same job in parallel 1 2 3 4 5

29. Prepress tools Easy Color Management Imposition VDP Composition
RIP
Prepress
Connectivity
Control
Finishing
1,2 3,4
Easy Color Management
Imposition
VDP Composition
Job Handling

30. Imposition Customer Case #4 - EMEA
RIP
Prepress
Connectivity
Control
Finishing
Customer Case #4 - EMEA
“…I used to impose upstream and send a large file to be processed. Now I impose & RIP using the print server. It takes me almost half the time!”

31. Imposition Customer Case #5 - EMEA
RIP
Prepress
Connectivity
Control
Finishing
Customer Case #5 - EMEA
“…being able to do 11_up Dutch imposition instead of 9_up, helped me save over 11,000 printed pages and 20% of my time!”

32. Easy Color Management Simple Mode General color EPM/+K Grayscale
RIP
Prepress
Connectivity
Control
Finishing
Simple Mode
General color
EPM/+K
Grayscale
Indichrome
Photo
Matching printing standards
FOGRA39
GRACoL2006
Any color space to printing with Black ink only
Optimized quality of photo applications, automatic saturation boost

33. Easy Color Management One click color settings EPM Printing mode
RIP
Prepress
Connectivity
Control
Finishing
One click color settings
Example:
EPM Printing mode
Predefined settings:
EPM Separation mode
EPM Device link (CMYKCMY)
Source profile
Rendering intent
Destination profile

34. Easy Color Management General Greyscale RIP Prepress Connectivity
Control
Finishing
General
Greyscale

35. Easy Color Management Advance mode Source color spaces & profiles
RIP
Prepress
Connectivity
Control
Finishing
Advance mode
Source color spaces & profiles
Device emulation & Destination profiles
Rendering intent
Additional color related option

36. Integration with SmartStream Portfolio
Connectivity
RIP
Prepress
Connectivity
Control
Finishing
Integration with SmartStream Portfolio
Open & Free SDK

37. Production Control Single point of control Production visibility
RIP
Prepress
Connectivity
Control
Finishing
Single point of control
Production visibility
Multi user browser based interface

38. JDF Finishing Instructions
Finishing Automation
RIP
Prepress
Connectivity
Control
Finishing
JDF Finishing Instructions

39. Finishing Automation Scan Follow RIP Prepress Connectivity Control

40. Finishing Automation Scan Follow RIP Prepress Connectivity Control

41. Direct2Finish Video

42. To conclude…
Production Pro is much more than just a RIP… It’s a leading prepress to post print production platform
You already own the tools Use them to increase your offerings, performance and margins
RIP
Prepress
Connectivity
Control
Finishing

43. Q&A