1. Rockstar Energy Chews
Brought to you by J.L.L Marketing Consultants

2. Background In 2001 Rockstar was founded by Russel Weiner.
Rockstar launched into the fastest growing segment of the US beverage market at the time.
Weiner said that it is "scientifically formulated to speed the recovery time of those who lead active and exhausting lifestyles from athletes to rock stars,“
These are just some of the flavors Rockstar offers.

3. A. Buyer Profile and Behavior
Analysis of Market
A. Buyer Profile and Behavior
Most people who are buying Rockstar are college males that live the party lifestyle.
Rockstars are meant for adrenaline junkies, people who work all night, and or party all night.

4. S.W.O.T. Analysis S W O T Rockstar Starbucks Gatorade Strengths
The size of the can varies and the smallest size which is 8.4oz can energize you for 3-4 hours while the biggest size 24oz can energize you for hours.
Strong brand name W
Weaknesses
The market targets males aged
Are too concerned with expanding rather than internal focus
Sales mostly in the United States O
Opportunities
Can target females and athletes.
New distributing services
Emerge their product overseas T
Threats
Gatorade is a big competitor because they offer a product similar.
There are many different companies competing with them for a customer’s business.
Threats from other substitutes like fruit juice.

5. Product The chews will come in a package of 15.
They will be easily able to take on the go and provide as much energy as a regular energy drink.
The chews will come in all the signature flavors of Rockstar Energy Drinks, but will also include exclusive flavors.

6. PLACE
Rockstar Chews would be available for purchase wherever PepsiCo products are sold.
They would mainly be distributed in minute markets, but would also be available in grocery stores and sports stores.

7. Price
The average cup of coffee ranges from $3-$5 depending on the size.
A bottle of Gatorade ranges from $2-$3 depending on the size.
Based on this the Rockstar Chews would relative be priced at $ $2.

8. PROMOTION
Rockstar Energy Drinks are targeted toward an active college lifestyle and primarily to males between the ages of
Rockstar consumers range from extreme sports enthusiast to music lovers, which are the base of their promotion.
Teaming up with male and female sports camp in summer and sponsor high school sport teams as well as collegiate sports.

9. Thank You
Brought to you by J.L.L Marketing Consultants