1. ANGELA MONSALVE JONATHAN ESPAÑA SCARLET ROSALES VESL/SPRING 2012

2. Company History John Pemberton ( Atlanta 1886)
Jacob’s Pharmacy (sale the first glass)
Frank Robinson, Pemberton’s bookkeeper( named the mixture Coca Cola.
Asa Griggs Candler ( ) Company first president.
Syrup plants in Chicago, Dallas, and Los Angeles.

3. Joseph Bredenharn ( Coca Cola in Bottles)

4. Robert Woodroff 1923 became the company president. 1928 Olympic Games.
Safeguarding the brand
Robert Woodroff 1923 became the company president.
1928 Olympic Games.
1941 World War II ( Coca Cola six pack)
New flavors in 1940

5. 1980’s New Coke ( Diet Coke)

6. Sandy Douglas President, Coca Cola North America.
Coca-Cola President
Sandy Douglas President, Coca Cola North America.

7. Products Energy Drinks Coffee Juices and Juices drinks 100 % juice
Juice drinks
Juices and Juices drinks
100 % juice

8. Soft Drinks Sport Drinks
Tea Varieties of Water

9. The Coca Cola System Global business
Manufactures and sells concentrates.
Bottling partners.

10. Coca Cola Headquarters Atlanta, Georgia

11. Facts 1.7 billion services per day #1 sparkling beverages sold
Revenue US$ billion

12. Why is the Coca Cola Company successful?
Branding
500 brand, 3,300 beverages over 200 countries
Bottling and packing
From small family to large international traded company

13. Marketing/Advertising
Television, online programs,
sponsorships, package design

14. The Coca Cola Scholar Foundation (CCSF)
Scholarships
The Coca Cola Scholar Foundation (CCSF)
Was founded in 1986